SEGMARK SOLUTIONS - Key Persons
Job Titles:
- President
- Corporate Leader
Joe is a corporate leader providing segmented marketing solutions for businesses in traditional marketing, digital marketing, assisted marketing and multimedia marketing. He has exclusively developed and applied proprietary marketing software that enables all types of businesses to successfully market their individual services/products effectively to their targeted clientele. He has worked with trade show producers and exhibitors for 25 years, assisting them with their marketing needs for both domestic and international events.
His insights into segmented marketing techniques and distinctive creative marketing campaigns have been successfully implemented for a clientele of varying business trades. From key logo branding initiatives to eMarketing technology to the various social media platforms, he has delivered positive results for SegMark clients, developing more effective and targeted communications between businesses and their current clients/prospects. Joe's vision, understanding, and implementation of digital technology certifies SegMark Solutions as a leader among other marketing companies.
Joe is also a successful and acknowledged industry expert on printing, mailing and print-vendor relations. A sought-after speaker in both the private and public business sectors, he has spoken several times at the Folio Show in New York, the foremost event for the printing and publishing industry. In addition, he has developed and presented customized corporate seminars, training webinars and one-to-one tutorials to marketing and production teams for numerous Fortune 500 companies, among others.
In 2003, Joe founded NorthEast Tennis magazine that serves up smart, relevant coverage of the sport, national and international, as well as placing a focus on regional talent, tournaments, fitness, health, instruction, and issues that directly impact an enthusiastic and growing northeast tennis market. As publisher and contributing writer, he has established NorthEast Tennis Magazine as the region's premier tennis publication.
In the community, Joe is an active member with several non-profit organizations. He is also a past-President of the Norwalk Exchange Club.
Job Titles:
- Vice President Media Marketing
Kat's specialty is client communications and the successful implementation and management of their select marketing campaigns. With an extensive background in advertising, promotions, event marketing and media relations, her strengths and skills lie in promotional creativity, details, execution and client ROI.
Kat is a seasoned professional when it comes to writing press releases, copy writing, editing and engaging media partners. She is also proficient in website design, development, content management systems, search engine optimization and the training of our clients in managing their individual corporate websites. Her knowledge of social media interaction as it applies to business marketing and promotion is a direct asset to SegMark's marketing practices and strategies.
Kat has had a noteworthy career in the marketing, advertising, and communications arena. Prior to joining SegMark, Kat spent 10 years in the professional tennis industry working for the International Tennis Hall of Fame in Newport, RI as Director of Communications heading up the Marketing, Media and PR department. She was the strategic liaison between the national and international sports media and Hall of Fame legends, including Rod Laver, Martina Navratilova, John McEnroe, Billie Jean King, Ivan Lendl, Jimmy Connors, Stefan Edberg, Boris Becker, Matts Wilander, Patrick Rafter, Gabriela Sabatini, Steffi Graf, Andre Agassi and Pete Sampras among others.
Prior to her Hall of Fame post, she was the Deputy Director of Public Relations for the Mashantucket Pequot Tribe, owners of Foxwoods Resort Casino in Ledyard, Conn., where she directed and managed the public relations staff and led the marketing, advertising and promotional initiatives for several Tribal entities.
A public relations and promotions specialist, Kat spent the first seven years of her career with the National Football League's New England Patriots in Foxboro, Mass.