SFBIG - Key Persons


Anya Harris

Job Titles:
  • Member of the SF Big Board
  • Vice President, Client Partnerships

Bessie Frank - VP of Sales

Job Titles:
  • Member of the SF Big Board
  • Sales Director
Bessie began her advertising & marketing career on the agency side at Publicis & Hal Riney, learning the ropes from some of the best in the industry. Over the years, she made her way over to the Partner side of the business and feels lucky to have landed in a role where she collaborates with some of the world's largest global brands to uncover how to utilize various metrics to gleam insight into optimizing towards better quality media. Having worked in the digital media space since it's earlier adoption, Bessie has seen the evolution of digital media from basic banner ads to the intricate industry it is today.

Callie Douthit

Job Titles:
  • Member of the SF Big Board
  • Manager, Programmatic Trading

Christopher Klein

Job Titles:
  • Member of the Board of Directors
  • VP, Strategic Accounts

Cody Gosset

Job Titles:
  • Member of the Board of Directors
  • Senior Account Executive

David Greenwald - Founder, President

Job Titles:
  • Founder
  • Member of the Board of Directors
  • President

David Shimada

Job Titles:
  • Member of the SF Big Board
  • Director, Brand Partnerships

David Smith

Job Titles:
  • Member of the Board of Directors
  • Chairman / Founder CEO
David is proud to be an internationally recognized digital advertising and media expert, and known within the marketing community as a thoughtful, provocative, and forward-looking authority. As a pioneer of new media application, media strategy, planning and metrics David has participated in every generation of advertising technologies and is an expert on all aspects of media technology and metrics in both the digital and traditional marketplaces.

Emily Parodi

Job Titles:
  • Member of the SF Big Board

Greg Pomaro

Job Titles:
  • Member of the Board of Directors
  • EVP, Media

John Durham

Job Titles:
  • Chief Executive Officer and Managing General Partner of San
  • Industry Leader
John Durham is the Chief Executive Officer and Managing General Partner of San Francisco based marketing consulting firm Catalyst S+F. At Catalyst Durham has applied his years of crafting brand messages and positioning for businesses to consistently exceed Catalyst client goals. Durham is a noted industry leader and a master communicator who is highly sought for speaking engagements around the World. Durham is an Adjunct Professor of Marketing: Advertising Strategy University of San Francisco School of Business.

Kelly Burke - CEO

Job Titles:
  • CEO
  • Executive Director
  • Member of the SF Big Board
Kelly has spent 20+ years in the advertising industry, working at ad agencies coast to coast. She continues to stay involved in the industry as a Trainer, Coach, and Consultant, working closely with agencies, sales teams, and tech companies.

Luke Burke - VP of Sales

Job Titles:
  • Member of the SF Big Board
  • Vice President, Sales
An Advertising Technology & Digital Media Sales executive with 17+ years experience in Individual Contributor, Player/Coach & Sales Manager roles. Luke's passion is building, leading (by example), motivating & scaling high-performance sales teams. Luke excels at attracting & retaining top talent, executing on organizational objectives & inspiring the team around a singular vision to achieve full potential, drive new business & exceed revenue goals.

Mindy Day

Job Titles:
  • Member of the SF Big Board
  • VP, Platforms and Partnerships

Sara Mascall

Job Titles:
  • Member of the SF Big Board
  • SVP Tech, Media & Telco Business Development
Sara is an integrated sales professional focused on bringing new and unique cross-platform Wall Street Journal opportunities to our partners and prospects. The majority of her experience is in digital media with a passion for developing and executing innovative programs for partners across the Technology, Media & Telecommunications verticals. In addition, she is helping to grow and develop new sales talent through support and guidance.

Sarah Shaikh

Job Titles:
  • Member of the SF Big Board
  • Strategic Partnerships Director

Scot McLernon

Job Titles:
  • Member of the Board of Directors
  • CRO

Sean Simon - Founder

Job Titles:
  • Co - Founder
  • Member of the SF Big Board
Two start-ups followed by two IPO's and now the Co-Founder of Cogent. Sean and Cogent are on a mission to better connect emerging technology companies to their customers in a very noisy ecosystem. Marketing and eCommerce professionals are busy trying to grow their businesses, often with limited resources. And each day they are presented with new challenges which they need to find solutions for quickly. There are only so many vendor meetings they can take. Cogent consolidates the research and sales process by curating the best solutions in multiple categories thereby expediting the problem solving for these professionals.

Skyler Beresini

Job Titles:
  • Account Director
With over 10+ years in the digital experience with Yahoo! And Aol, Skyler now works with Fortune 1000 marketers and their agencies. Skyler's marketing experience has been in Tech, Telco, Retail, B2B, and Hotel services. He lives with his family north of San Francisco in Mill Valley where he enjoys golfing and hiking

Stephanie Bunnell

Job Titles:
  • Member of the SF Big Board
  • SVP, Marketing

Susan Edmonds

Job Titles:
  • Member of the SF Big Board

Tony Gemma

Job Titles:
  • Member of the SF Big Board