SFBIG - Key Persons


Adam Seymour - EVP

Job Titles:
  • EVP
  • Member of the SF Big Board
  • Member of SF BIG
As the Executive Vice President, Managing Director, Adam Seymour oversees Blue 449's San Francisco office and serves as the client and strategy lead for Nintendo and eBay. Adam has been involved in Digital Media since the early days of the industry with stints at Grey Advertising New York, Modem Media New York, and Hill Holiday San Francisco, where he managed Digital strategy for the San Francisco office. Adam is a member of SF BIG, The Bay Area Interactive Group, and currently serves as the group's Content co-chair.

Bessie Frank

Job Titles:
  • Member of the SF Big Board
  • Senior Sales Director, West
Bessie Frank currently oversees the Pacific Northwest Sales efforts for DoubleVerify as Sr. Sales Director, assisting brands and agencies to authenticate the quality their digital media. Bessie began her advertising & marketing career on the agency side at Publicis & Hal Riney, learning the ropes from some of the best in the industry. Over the years, she made her way over to the Partner side of the business and feels lucky to have landed in a role where she collaborates with some of the world's largest global brands to uncover how to utilize various metrics to gleam insight into optimizing towards better quality media. Having worked in the digital media space since it's earlier adoption, Bessie has seen the evolution of digital media from basic banner ads to the intricate industry it is today.

Christopher Klein

Job Titles:
  • Member of the Board of Directors
  • VP, Strategic Accounts

Cody Gosset

Job Titles:
  • Member of the Board of Directors
  • Senior Account Executive

David Greenwald - Founder, President

Job Titles:
  • Founder
  • Member of the Board of Directors
  • President

David Shimada

Job Titles:
  • Member of the Board of Directors

David Smith

Job Titles:
  • Member of the Board of Directors
  • Chairman / Founder CEO
David is proud to be an internationally recognized digital advertising and media expert, and known within the marketing community as a thoughtful, provocative, and forward-looking authority. As a pioneer of new media application, media strategy, planning and metrics David has participated in every generation of advertising technologies and is an expert on all aspects of media technology and metrics in both the digital and traditional marketplaces.

Don Knox - Chief Strategy Officer

Job Titles:
  • Chief Strategy Officer
  • Member of the SF Big Board
As Chief Strategy Officer, Don manages Blast PR's overall client strategy and strategic alliance initiatives. Don is a 25-year veteran in media and digital advertising, business development, partnerships and conference and event production. As CSO, he also serves as head of operations and finance. Don is a proud, new member of the sfBIG Board of Governors.

Francesca Fenili Muccio

Job Titles:
  • Member of the SF Big Board
  • Account Executive, Media Sales
Francesca is the ultimate sales professional who is extremely knowledgeable about digital video and how to integrate it into a holistic planning. She balances many of the pre and post sale components of online video advertising campaigns and is an experienced professional from T-Mobile joining our board.

Greg Pomaro

Job Titles:
  • Member of the Board of Directors
  • EVP, Media

Jennifer Conrick

Job Titles:
  • Sales Executive
  • Partner Manager, SMB
Jennifer is an accomplished Sales Executive who is responsible for calling on agencies and corporate clients direct in the Western and Central Regions. Her sales background has been in Digital, Social, Linear and Content Partnerships with a history of gaining, retaining and growing business and relationships.

John Durham - CEO

Job Titles:
  • CEO
  • Member of the Board of Directors
  • Chief Executive Officer and Managing General Partner of San Francisco Based Marketing Consulting Firm Catalyst S F. at Catalyst Durham
  • Industry Leader
John Durham is the Chief Executive Officer and Managing General Partner of San Francisco based marketing consulting firm Catalyst S+F. At Catalyst Durham has applied his years of crafting brand messages and positioning for businesses to consistently exceed Catalyst client goals. Durham is a noted industry leader and a master communicator who is highly sought for speaking engagements around the World. Durham is an Adjunct Professor of Marketing: Advertising Strategy University of San Francisco School of Business.

Kelly Burke

Job Titles:
  • Member of the Board of Directors
  • Professional Development Trainer / Coach, Consultant
Kelly has spent 20+ years in the advertising industry, working at ad agencies coast to coast. She continues to stay involved in the industry as a Trainer, Coach, and Consultant, working closely with agencies, sales teams, and tech companies.

Kevin Sauer

Job Titles:
  • Member of the SF Big Board
  • Client Partner
  • Head of Client Partnerships at Oracle
After being at the Head of Client Partnerships at Oracle, Kevin joined Spotify in March of 2020 and is a Client Partner and a leader in our sfBIG/Spotify partnership.

Kris Thoren

Job Titles:
  • Member of the SF Big Board
  • Senior Client Partner at Spotify Advertising
With previous employers including Yahoo and Yahoo Sports, ESPN, CBS Sportsline, Criteo, Megaphone, and now Spotify. It is Kris's goal and passion to transform sales teams and territories into market and company leaders. With has developed a track record of success in overseeing traditional, digital, audio, video, data, and mobile advertising sales, with a thorough comprehension of new and emerging technology.

Kristin Scheve

Job Titles:
  • Member of the SF Big Board
  • SVP, Media
Current Head of West Coast Media at Digitas North America. As San Francisco's Media Capability Lead, Kristin leads a talented group of individuals to bring creative, digital-centric ideas to life across multiple client businesses.

Luke Burke

Job Titles:
  • Member of the SF Big Board
  • VP Sales, West Coast
An Advertising Technology & Digital Media Sales executive with 17+ years experience in Individual Contributor, Player/Coach & Sales Manager roles. Luke's passion is building, leading (by example), motivating & scaling high-performance sales teams. Luke excels at attracting & retaining top talent, executing on organizational objectives & inspiring the team around a singular vision to achieve full potential, drive new business & exceed revenue goals.

Mike Denzler

Job Titles:
  • Member of the SF Big Board
  • Director, Client Strategy
Mike Denzler is a 25+ year veteran of the advertising industry having started his career in NY before moving to San Francisco in 2000. While a majority of his time was spent at agencies, lastly Freestyle Interactive and OMD, Mike moved into sales in 2011 working at BrightRoll and ESPN/Disney before moving into his current role at Twitch where he manages client relationships in the Bay Area and Pacific Northwest.

Rob Harper

Job Titles:
  • Member of the SF Big Board
  • West Coast Sales Director
Future plc is a leading global media group and content publisher, Rob produces highly integrated programs across online, mobile, social media and print which create brand awareness, increase customer retention and drive engagement. Rob is responsible for driving, growing and generating advertising revenue with key partners on both client and agency-side throughout the United States.

Sara Mascall

Job Titles:
  • Member of the SF Big Board
  • SVP Tech, Media & Telco Business Development
Sara is an integrated sales professional focused on bringing new and unique cross-platform Wall Street Journal opportunities to our partners and prospects. The majority of her experience is in digital media with a passion for developing and executing innovative programs for partners across the Technology, Media & Telecommunications verticals. In addition, she is helping to grow and develop new sales talent through support and guidance.

Sara Owens

Job Titles:
  • Member of the SF Big Board
  • West Coast Practice Lead, Data Sciences
Sara leads the Data Sciences team on the West Coast for Wavemaker, a GroupM agency. She manages teams across clients such as Adobe and Paramount Pictures to deliver analytics and insight that enables smart and successful media campaigns. Prior to her role at Wavemaker, Sara led Programmatic Monetization at Microsoft Advertising, led analytics teams at multiple ad tech startups, and did media analytics at Macy's and GE. Sara has deep media experience across every side of the industry from brand to publisher and tech to agency. Sara is passionate about using data to solve problems and tell stories. She pushes her teams as well as clients to look past reporting and observations to find true insights as that is what ultimately unlocks meaningful opportunities to create an emotional connection between brand and consumer.

Sean Simon - Founder

Job Titles:
  • Co - Founder
  • Member of the SF Big Board
Two start-ups followed by two IPO's and now the Co-Founder of Cogent. Sean and Cogent are on a mission to better connect emerging technology companies to their customers in a very noisy ecosystem. Marketing and eCommerce professionals are busy trying to grow their businesses, often with limited resources. And each day they are presented with new challenges which they need to find solutions for quickly. There are only so many vendor meetings they can take. Cogent consolidates the research and sales process by curating the best solutions in multiple categories thereby expediting the problem solving for these professionals.

Shane Studebaker

Job Titles:
  • Member of the SF Big Board
  • Director of Advertising Sales at Hulu
Shane, the current Director of Advertising Sales at Hulu, has spent well over a decade accumulating advertising sales experience. Prior to Hulu, Shane worked for CBS Television and was a director of advertising sales at AOL. Shane is a specialist at creating meaningful advertisements that drive revenue.

Skyler Beresini

Job Titles:
  • Member of the SF Big Board
  • Business Account Executive - Digital Marketing Content & Platforms
With over 10+ years in the digital experience with Yahoo! And Aol, Skyler now works with Fortune 1000 marketers and their agencies. Today Skyler oversees some of Quantcast's major account groups and is responsible for leading client partnerships throughout California and Nevada. His passion is in partnering with marketers to utilize Quantcast's proprietary massive 1 st party data and machine learning capabilities to deliver the outcomes necessary for growth. Skyler's marketing experience has been in Tech, Telco, Retail, B2B, and Hotel services. He lives with his family north of San Francisco in Mill Valley where he enjoys golfing and hiking

Zach Chayra

Job Titles:
  • Brand Strategist