STL - Key Persons
At the heart of STL is John Sampson, a luminary with over three decades in the transportation and logistics landscape. Founding Sophisticated Transport Logistics Pty in 2002 Ltd and later, The STL Group in 2004, John stands as a beacon for his adeptness in untangling transport management challenges and offering superior services.
John Sampson, our founder, knew there had to be a better way. A way where we created a community, and partnerships, that put people back into the equation of logistics. Yes, the big boys were using technology, but who doesn't use it these days. Technology is a powerful tool. But in a world where a few larger players were caring about margins and companies fitting into their boxes, STL Group was born from the idea of thinking different. It was about creating partnerships where customers' needs were the primary objective, and the logistics work for them. Fatigued by the fit into our box mentality, John built a team from around the world, from the biggest companies, and they pooled their expertise, intuition and their passion for delivering a human-centred logistics company.