SUSTUNABLE - Key Persons
Henk Brus was born in the Netherlands in 1957 as son of canned foods importer. After he finished his study on Psychology - he became a family therapist in 1980. In 1987 he decided to apply his problem solving and communications background to the commercial sector and accepted a position as junior sales man with the international canned fish importer MCM Foods bv. in the Netherlands From 1992 to 1998 he was vice-president of the company. During this period he expanded the company European wide presence especially in the canned tuna markets.
He has been a speaker at major tuna conferences over the last 15 years - and Co-chairman of the World Tuna Conferences in Bangkok.
In 1997 he delivered a speech at World Tuna '97 in Bangkok named "Sustainable Marketing: Necessity or Naïveté ?" promoting the sustainable use of tuna resources.
In 2000 he was one of the co-founders of the WTPO - the World Tuna Purse Seiner Organization - which aim was to halt the further expansion of the global tuna purse seiner fleet capacity.