MASB

MASB is the operating organization delegated authority by the Marketing Accountability Foundation (MAF) to establish standards and processes necessary for evaluating marketing measurement in a manner that insures credibility, validity, transparency and understanding... The Marketing Accountability Standards Board began as a visionary initiative by industry professionals and academics who saw an opportunity to increase the contribution of the marketing function through the development of standards for marketing performance measurement and processes that link marketing activities more objectively and closely to the financial performance of the firm... MASB elevates CMOs by linking marketing to financial performance. We provide metric certifications and represent the U.S. in developing global brand standards.

Also known as: The MASB

Primary location: Evansville United States