TLG - Key Persons
Amanda Johnson Position: Vice President Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP Hometown Boca Raton, FL Education University of Georgia (MMR) University of Central Florida (BS in Psychology, Minor in Marketing) Thinks Gratitude is the best attitude What you do Distill insights, know the data What makes you a good researcher Incessant need to have Plan A, B, and C Has been known to Say "just kidding" before a joke can land
Andrew Borum Position: Senior Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Greensboro, NC Education Wake Forest University (BSBA) Thinks You must be yourself. It's the only job no one else can do. What you do Uncover what people mean by what they say Guilty pleasure Disney World… as an adult What's at the top of your bucket list? "Andrew's Bucket List" (*underlined*)
Ashley Daisley Position: Vice President Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown New York, NY and Washington, D.C. Education Worcester Polytechnic University (BS in Biomedical Engineering) University of Cincinnati - Carl H. Linder College of Business (Master's in Business Administration with concentration in Human Factors/International Business) Thinks It's unfortunate that 75% of humans never venture more than 90 miles from where they were born. What you do (in 5 words or less) Bring human experiences to life. Favorite quote The future belongs to those who believe in the beauty of their dreams. Favorite book? The Parable of the Sower by Octavia Butler
Beth Hurtt Position: Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Columbia, MD Education Wake Forest University (BS) University of Georgia (MMR) Thinks If everyone is thinking alike, then somebody isn't thinking What makes you a good researcher A curiosity about why people do/think/feel what they do Has been known to Play almost every recreational sport possible from kickball to dodgeball to pickleball Favorite quote "Nothing in life is to be feared. It is only to be understood." -Marie Curie
Bethany Black Position: Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Buffalo, NY Education University of North Carolina at Chapel Hill (BA) Johns Hopkins University (MA) Thinks Staying awake past 10 is overrated Passionate about The Buffalo Bills Top of your bucket list Staying in a castle in Scotland Guilty pleasure Anything HGTV is showing, I'm watching
Brad Camrud Position: Founder & President Categories: OPERATIONS, REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown Moorhead, MN Education Thunderbird (Masters in International Marketing) What you do Identify unmet needs to define strategy Passionate about All things environmental, Caribbean beaches, pinot noir, and karate Favorite quote "Do or do not. There is no try" - Yoda, Star Wars: The Empire Strikes Back
Brandon Richard Position: Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Elon, NC Education University of North Carolina - Chapel Hill (BSBA, BA in Econonmics) What you do Dig beneath the surface Passionate about Credit card points & loyalty programs Has been known to Eat fast food for an entire weekend in Japan Most unique research topic Heavy duty motor oil purchase drivers amongst large scale farmers…research conducted in an actual cornfield
Denise Minor Abatzis Position: Partner Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown Watertown, NY Education University of North Carolina - Chapel Hill (BSBA) What you do Talk a little, listen more. Favorite book The Time Traveler's Wife Most unique research topic Taste test research of different flavors of candy corn What's at the top of your bucket list? Go on a safari
Erin Sattenfield Position: Partner Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown Winston-Salem, NC Education Bard College (BA in English & Creative Writing) The New School University (MA in Media Studies) Thinks Empathy unlocks everything Has been known to Plan entire vacations around a single restaurant Guilty pleasure I hate the term guilty pleasure - own your loves, even if it's the Bachelor/ette Favorite thing about TLG I genuinely love the people I work with at TLG - accross the board we are kind, curious and committed to doing our best.
Jase Bumgardner Position: Partner Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP Hometown Laurinburg, NC Education University of North Carolina - Chapel Hill (BS in Journalism & Mass Communication) Thinks Be Kind, Be Brave, Be Yourself What makes you a good researcher Working backwards to create a decision advantage Most interesting research topic Anything involving the obesity epidemic - why it's happening, how to drug it, how to beat it Favorite thing about TLG Everything
Jeff Whiteside Position: Senior Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Raleigh, NC Education University of North Carolina - Chapel Hill (BSBA, Minor in Spanish) What you do Listen with all five senses Guilty pleasure Reading cookbooks like novels Favorite quote "Whatever you do, take care of your shoes." - Phish Favorite thing about TLG The ability to solve challenging business problems while wearing flip flops and a trucker hat
Jessica Caffrey Position: Senior Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown I've moved a lot, but I now claim Raleigh, NC! Education University of North Carolina - Chapel Hill (BSBA) Thinks Life is about balance Has been known to Accidentally snort when I laugh too hard Favorite quote "I'd rather live with a good question than a bad answer." -Aryeh Frimer Most interesting research topic Anything onsite in people's homes - it's always fascinating what they'll reveal
Jessica Metcalf Position: Senior Vice President Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP Hometown Atlanta, GA Education Georgia State University (BS in Mathmatics, Minor in Theater) Kennesaw State University (MBA) Thinks You should never be too proud to laugh at yourself; life's too short to be so serious all the time What you do Simplify complex analyses / numerical insights Has been known to Take vacation when a video game I've been waiting to drop is first released What's your favorite Link Group memory? Office-wide wine tastings in the Camrud wine cellar
Jim Pullen Position: Partner Categories: DURHAM, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP Hometown Warrensburg, MO Education Washington University (BSEE) Vanderbilt University (MBA) Thinks Understand first, then seek to be understood Passionate about My family, the outdoors, and lifetime learning What makes you a good researcher I channel the voice of the customer, even when they may be speaking an uncomfortable truth. Guilty pleasure Baking
John Minnick Position: Senior Vice President Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown Indianapolis, IN Education Ball State University (BA in Journalism & Political Science) What you do Connect dots Has been known to Co-opt TikTok jargon that is 3 years out of date Most interesting research topic Impact of aging on the male psyche Thinks The truth is out there
Laura Bayzle Position: Partner Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown O'Fallon, IL Education Wake Forest University (BA) Duke University (MBA) What you do Gather, distill, inspire Passionate about Learning about the world around me Has been known to Sing karaoke to Madonna and Eminem Most unique research topic Observing hotel housekeeping cleaning behaviors
Lauren Yankes Position: Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Durham, NC Education University of North Carolina - Chapel Hill (BSBA) Passionate about Skincare and tacos What makes you a good researcher I stay focused on the big picture, tailoring every question, framework, and team discussion to advance the overarching strategy Favorite quote First consider how something can work before considering how it can't What's at the top of your bucket list? Scuba dive between the tectonic plates near Iceland
Matthew Humphries Position: Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Winston-Salem, NC Education University of North Carolina - Chapel Hill (BA) What you do Craft meaningful conversations What makes you a good researcher I have a knack for asking very tough questions in an easily-accessible manner Guilty pleasure House Hunters What's at the top of your bucket list? Visit all 7 continents (coming after you, Antarctica!)
Melia Whiteside Position: Senior Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Charlotte (The Queen City), NC Education University of North Carolina - Chapel Hill (BSBA) Has been known to Surprise people with my big personality Most unique research topic Observing pacemakers being implanted in the operating room Favorite thing about TLG I call the people I work with "my friends" before "my co-workers"
Melissa Pfeil Position: Senior Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Washington, NC Education UNCW (BS in Marketing) UGA (MMR) What you do Inform strategic decisions Passionate about Connecting with others What makes you a good researcher The ability to find hidden patterns in data Guilty pleasure A balanced mix of 90's rap and yacht rock
Michelle Lester Position: Partner Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP Hometown Chattanooga, TN Education UGA (BBA, MMR) Thinks The only constant in life is change Passionate about Food, neuroscience, and fantasy football Has been known to Say what everyone else is thinking What is your "at bat" song? Short Skirt, Long Jacket by Cake
Mike Morse Position: Vice President Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Greensboro, NC Education University of North Carolina - Chapel Hill (BA in Economics) Passionate about Trying to live in the moment What makes you a good researcher I listen more than I speak Has been known to Hit MLB games after research whenever the home team is in town Favorite quote "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." - Ferris Bueller
Morgan Sigler Position: Vice President Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown Hickory, NC Education Elon University (BA) Thinks A positive attitude and hard work are the ingredients for success What you do Understand the how and the why Guilty pleasure Belting along to Broadway soundtracks in my car Favorite quote "A diverse mix of voices leads to better discussion, decisions and outcomes for everyone." - Sundar Pichai
Patrick Ross Position: Vice President Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown Pittsburgh, PA Education University of North Carolina - Chapel Hill (BA) What you do Make it all make sense Guilty pleasure Too much Star Wars What's at the top of your bucket list? Sleeping under the Aurora Borealis Favorite thing about TLG Every project is like a new career. I'm always getting to embed myself in clients' new business problems, and no two are ever the same.
Raja Gupta Position: Partner Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP Hometown Birmingham, AL Education University of North Carolina - Chapel Hill (BSBA) Duke University (MBA) Thinks Do what you love and success will follow What you do Support clients and colleagues in their growth Has been known to Be a little extra when it comes to making cocktails What's your superpower? Ordering just the right amount of food at big a group dinner
Sophie Hruza Position: Senior Vice President Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP Hometown Denver, CO Education University of North Carolina - Chapel Hill (BSBA) Passionate about Austin, TX, my puppy, and patio weather What makes you a good researcher A genuine desire to understand people and what makes them tick Guilty pleasure True crime documentaries Favorite quote "No act of kindness, no matter how small, is ever wasted." - Aesop
Steve Barnard Position: Partner Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP Hometown Deland, FL Education University of Florida (BS) University of Tennessee (PhD) Thinks Life is your oyster! What you do Help build and implement best practices Passionate about Not getting too out of shape, building/fixing things, my family Guilty pleasure Candy Crush
Tom Pfeil Position: Founder & Partner Categories: DURHAM, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP Hometown Haines City, FL Education University of Florida (BS in Marketing) University of Texas (MBA) Has been known to Start juggling random stuff when the conversation drags Most unique research topic T.U.R.F. analysis on flavors of Slurpees at 7-11 Favorite thing about TLG Linkers Interesting milestone As of 7/31/2021, I have worked at TLG for half of my life
Tommy Galloway Position: Partner Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP Hometown Durham, NC Education Appalachian State University (Majors in Mathematics and Statistics) University of Georgia (MMR) What you do Solve problems for clients Has been known to Find a trail in just about every city I go to Guilty pleasure Reality TV Favorite quote "It's not your aptitude, but your attitude, that determines your altitude." - Zig Ziglar