WRC RESEARCH SYSTEMS - Key Persons
William Cantrall is the President of the company, which he started in 1991 and incorporated in 1996. He is currently involved in developing software for statistical and graphical analysis of marketing research data as well as consulting in the area of advertising and brand tracking.
Dr. Cantrall was responsible for the BrandVision charting and modeling software which was licensed around the world starting in 1994. He has also developed the M-Ad advertising awareness model which is uniquely capable of picking out the contributions of individual commercial executions in complicated media schedules.
Dr. Cantrall has been involved in processing and analyzing marketing research data since 1977 with various assignments at Market Facts, Ad Factors, and Millward Brown.