CCG - Key Persons
Over the years, Bob has helped organizations discover the things that make them different and better than their competition. In the beginning, he grew brands as an agency and client employee all over the world, gradually discovering the concept of What Makes You Different and Better (WMYDAB). When that epiphany finally happened, he started Cambridge, helping organizations help their customers in simple, powerful ways.
Throughout his journey, he has passionately believed that great things happen when an organization is designed around and communicates its proprietary, positive, powerful points of differentiation. That's what Branding means to him.