FIZZ

Fizz is a word of mouth marketing (WOMM) agency based in Atlanta, Georgia. Simply put, we identify the customers and potential customers most likely to talk about your brand (we call these people "Advocates") and then use creative tactics to encourage communications between Advocates and members of their social network. Bring all of this together and you have "Word of Mouth Marketing," the most effective technique available for growing your brand and increasing your sales... Although you may be used to talking about the quantity of people who see a particular message, in word of mouth marketing the quality of the conversation matters much more. Our methodology focuses on the quality of the audience, which is grounded in a strategic mix of account planning, research and in-depth data. The number of Advocates in each campaign are determined by the specifics of each program. We can provide numbers if you're interested in the specific details of our case studies.

Primary location: Decatur United States