POINTER GROUP

Pointer Group LLC consults to life sciences companies on Product Development, Marketing, and Commercial Strategy and Operations. Pointer Group combines deep industry expertise and objective market analysis to support pharmaceutical, biotech and medical device companies as they pursue strategic growth... To position pre-launch and in-line products for enhanced commercial success, Pointer Group creates marketing and lifecycle management strategies that deliver results. Pointer Group completes rigorous market research and analysis to identify value creation opportunities; clarifies methods to optimize the promotional mix; and supports the development and implementation of Sales Training, Customer Relationship Management, Patient Advocacy, Advisory Board and other targeted programs. Pointer Group also supports Commercial and Government Managed Care access initiatives, with expertise in designing National Accounts and Sales training materials and external communications with Payor..

Also known as: Pointer Group LLC