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Before joining Leo Burnett, Lex was a 360° Business Director for JWT & RMG Connect in Paris, and the WPP France Lead for the HSBC account - in this role he coordinated the work of the different agencies working for HSBC in France (media, research, creative, interactive) aswell as developing the strategy for the online banking business. Prior to this, Lex was the global marketing manager for Island Global Yachting (IGY Marinas) part of the Island Capital real estate merchant bank group. Here, he managed the launches of several mega yacht marina and restaurant brands in Europe, Caribbean and the Middle East, along with worldwide advertising and a $4 million launch event for the YHG Marina in St.Thomas.