MIKE SHERMAN

Mike Sherman is an independent marketing, customer insight and Big Data/CRM consultant and co-author of 52 Things We Wish Someone Had Told Us About Customer Analytics. He helps clients solve their business and marketing problems through better use of customer information. His clients include senior management, research end users, research managers and providers and intermediaries such as consulting firms... Mike brings to his work almost 30 years of experience gained as a research user (Head of Living Analytics at SingTel Group Digital Life, Brand Manager at P&G), research intermediary (marketing consultant at McKinsey & Company) and research provider (Global Director of Insights and Knowledge Management at Synovate [now Ipsos], a top 10 global market research agency). This experience allows him to expertly assess the needs and abilities of all involved parties, as he crafts uniquely effective solutions and unearths superior insights.