GLEASON

Gleason Group designed a communication strategy that emphasized message as well as relationship and effectively positioned this organization to contribute to the work of restoring Fresno's most challenged neighborhood. It is a strategy that required bringing the talent within impoverished communities to the fore, while illuminating the need to address the poverty within. The growing movement has gone beyond the "teach them to fish and they'll fish for a lifetime" idea to the more insightful question, "Who owns the pond?"... The investors of Salt Aire Dunes knew that their marketing choice would be critical to maximize the potential price point of their luxury condominium development while building a recognized brand and fostering good will in the community. Gleason Group designed a team with national client experience, upper-income targets, web based and public relations strategies and a keen business sense for leveraging relationships and opportunity throughout the real estate sales..

Also known as: The Gleason Group