SOUTHLAND HOMES - Key Persons


Ashley Carter

Rick's younger daughter provides sales and marketing for Southland Homes. Ashley is the point person for ensuring customer care and guiding clients through the customization and selections process.

Rich Carter

Rick's son, is responsible for Southland Homes' business and construction operations. Rich personally oversees each detail in your home's construction and is committed to providing the highest quality and outstanding value.

Rick Carter

Founder and president, has decades of experience in building homes and communities throughout Central Virginia. It's Rick's pride in his business and in Charlottesville that drives him to insist in delivering a superior product to every homeowner.

Todd Foster

Rick's son-in-law, is in charge of design and purchasing for Southland Homes. Todd relies on classic details and thorough planning, helping to merge form and function to achieve innovative, exciting, and cost-effective homes.