SMART DISTRIBUTION SOLUTIONS

• 96090 - Other service activities n.e.c.

A key challenge for this job was the cannibalisation that had taken place within the area's regional transport network. The purpose of the campaign was to drive traffic to the bus network, but not at the expense of the train network, owned by the same client. This meant that demographic location mapping had to consider train stations and focus more on potential customers along the existing bus routes. Because the train stations had to be part of our equation, we could not conduct a traditional postcode sector level distribution plan. Instead, we made use of our SMART digital mapping software, creating bespoke delivery routes -some as small as 140 households. These allowed us to target customers on a micro level, avoid train catchment areas, and reach customers most likely to benefit due to their proximity to the bus routes... As well as providing an end-to-end direct marketing service for many clients, we work with partner agencies to provide them with a range of tools to help with..

Also known as: SMART DISTRIBUTION SOLUTIONS LIMITED

Previous names: DOYLESTER THIRTY LIMITED

Registration numbers: 07941443 (CH)

Primary location: Liverpool United Kingdom