USC ANNENBERG CENTER FOR THE DIGITAL FUTURE

At the Center for the Digital Future at USC Annenberg, we're thinking hard about the second-order disruptions coming from the new, weekly injectable, GLP-1 weight-loss drugs like Ozempic and Wegovy from Novo Nordisk, Mounjaro and Zepbound from Eli Lilly, and others. Far beyond dieting and weight loss, we predict that weight-loss drugs will change how customers behave across a broad swath of industries. These drugs constitute another disruption, as profound as what's happening because of AI... Consumers are sharing their opinions, preferences, and ideas through online social networks and microblogs at astonishing, growing rates. As a result, we have a remarkable wealth of data that until recently was unimaginable... When technology enables us to change our personalities to help us achieve our goals, what duty does the first personality have to the second and vice versa?

Also known as: USC Annenberg

Primary location: Los Angeles United States