DICENTRA - Key Persons
Jurica Lovrinčević is an experienced entrepreneur with a long history in retail industry. Skilled in leadership, management (sales, general, operational, project), entrepreneurship, business strategy and planning, negotiation and market research.
His career started in 1994 with Dicentra Ltd, company specialized in FMCG. As a company owner he was directly involved in constant growth of the company and positioning it as one of the top distributor companies in Croatia.
Along with Dicentra, Mr. Lovrinčević was appointed CEO at Filir Ltd in November 2000. Here, he managed the company's activities on being a representative of renowned multinational companies, importing and distributing goods and connecting them with Croatian market, with focus on both food and non-food segment.