PRAM - Key Persons

In Sue Ryder, the home for the elderly, arose a need to replace old dysfunctional beds in the all-day health care section. The aim of the campaign that PRAM took part in, was to collect at least 150,000CZK and raise brand awareness. Thus a creative idea of a bed park alternation was presented, in which the public could contribute by purchasing individual imaginary "spare parts". The campaign raised over 1 million crowns, from which the organization gradually purchased 19 specialized beds. The project brought new long-term permanent partnership with Citfin company. Even Jane Thompson, British Ambassador, contributed by selling her Škoda auto. Her contribution generated in a large media coverage. The campaign won the best CSR project award in 2018.