UNIQUE TOURISM COLLECTION - Key Persons
Caroline Potts is working across UTC's client portfolio managing and presenting at roadshow events and workshops and escorting trade familiarisations. She is also developing and managing relationships and negotiating marketing deliverables with trade partners. Caroline was previously Marketing Intern and Sales & Marketing Coordinator with UTC during which time she gained her Bachelor of Management with Distinction majoring in Tourism with a Sub-major in Marketing at the University of Technology Sydney.
Job Titles:
- Joint Director and Managing Director
- Sales and Marketing Strategist
Jonica Paramor heads UTC as the sales and marketing strategist and oversees the management of all UTC accounts as Account Director and is always hands-on with each client. Jonica is well known and respected for taking creative concepts from idea to reality with seamless professionalism. As a tourism marketing professional, her expertise lies in her extensive experience, huge network of contacts and success in sales, marketing, PR and business development across consumer and trade sectors. She handles all aspects of media planning, negotiation and buying, oversees the PR strategy, creates the sales and marketing campaigns and manages all the business development for new and existing distribution channels for UTC's clients.
Job Titles:
- Business Development Manager
- Business Development Manager, Victoria
Karen Hitchings is our Melbourne-based Business Development Manager, Victoria for Small Luxury Hotels, Casa Angelina and RAKxa Wellness & Medical Retreat. Having worked in the travel industry for over 30 years within a variety of roles from consulting to wholesale and hotel representation she has a long-established background in luxury travel. Karen has strong relationships and a well-respected reputation within the Victorian retail travel industry, working with travel agents and industry partners over the years to develop and nurture business opportunities and build brand awareness for UTC clients through sales calls, trade shows, famil trips and more.
Job Titles:
- Sales and Marketing Intern
Lila Haesebrouck is working with UTC until June 2023 whilst undertaking her third year of studies at France's ESSCA Management School. Lila is responsible for daily office and administration tasks and will be assisting on marketing projects, creating social media content, maintaining database contacts, updating client marketing and image collateral and generating client reports. Lila is one of the many students from France to participate in UTC's intern program.
Job Titles:
- Sales and Marketing Coordinator
Manon Burrer is working on key communication with the travel trade across UTC's client portfolio. Manon is managing social media content, updating client reports and coordinating day to day sales and marketing activity. Manon previously participated in UTC's intern program whilst studying abroad in Sydney to complete her double degree in France; a Masters of Management and Entrepreneurship in which she earned a distinction.
Job Titles:
- Head of Media Communications
Sally Morgan is responsible for implementing and managing PR and communication and overseeing media activity for UTC clients. Sally has extensive tourism industry experience and contacts acquired over many years in roles including Head of Corporate Communications with Hayman and Mulpha Australia Limited and previous senior positions with ANA Hotels and Sheraton. Sally was also a journalist at Eastern Suburbs Newspapers, AMP Society and Traveltrade and worked in London in Research at the House of Commons. She has a proven track record of developing and implementing high-end creative PR strategies and consistently exceeding client targets and return on investment on evaluation.
Job Titles:
- Co - Director of UTC
- Joint Director and Managing Director
Svetlana Jovanovic is co-director of UTC and manages both the leisure sales and the MICE markets. She works with the wholesalers, airlines, NTOs along with the incentive houses, TMCs and key corporate accounts to develop the special interest groups and the incentives market. Svetlana has established an outstanding reputation with the MICE industry in Australia and been responsible for the development of small to medium size groups for many of UTC's clients over the years.