ANDERSON MARKETING GROUP - Key Persons
Meet the original Alexa. Rumor has it her aptitude for finding answers quickly and professionally inspired Amazon to name their device after her. True or not, Alexa's knack for exceptional account service means she can translate a client's vision for success and keep even the most wily creatives on track.
Originally from El Paso, Alexa found herself at St. Mary's University in San Antonio where she earned her marketing degree. While studying, she learned how to deliver personal customer service from her time as a financial call center rep. With an agency internship under her belt, Alexa secured a position managing the Texas Department of Transportation's Don't Mess with Texas campaign before she brought her knowledge and experience to AMG.
On any given day, you can find Alexa applying her organization skills and passion for meeting client's objectives to accounts like the Alamo Colleges District, The Ecumenical Center, Daedalians, and Porter Loring. But away from the office, she's probably walking her Dachshund, Luna, baking Top Chef's next great pastry, or catching sweet eats at CAVA.
Got a social media community to engage or a brand personality to develop? You want Allison's skilled hands behind your handle. She's got the social intelligence and creative insights for the job, as well as the youth edge that makes her proficient on any platform.
Her social credentials extend beyond her B.A. in Marketing from Texas A&M - Corpus Christi and her Hubspot marketing certifications. As a student, she managed daily social media content for the University Center and Hemispheres Cafe, designing graphics, concepting videos, boosting Google reviews, and improving engagement.
As our Social Media Coordinator, Allison creates scroll-stopping content in TikTok, Instagram, and Facebook. With a few strategic taps and snaps from her thumbs, you'll be speaking your social community's language like a native.
Allison's passion for driving clicks ‘n conversions is only rivaled by her love for chips ‘n guac. Away from her feed, you can catch this Ratatouille-inspired chef taking her dogs on long walks and craving Crumbl's specialty flavor of the week (so worth it). From Type A to Gen Z, she's the full spectrum of what it takes to personalize your social content in ways that always make impressions and drive results.
Job Titles:
- AMG 's Social Media Specialist
- Digital Strategist
Originally from Chicago, Carlie came to San Antonio to attend Trinity University, but quickly fell in love with the coffee shops and food culture of the city. While earning her Bachelor of Arts in Communication, she secured two internships at local agencies and developed a diverse background in social media marketing.
Carlie went on to manage the marketing for 34 Papa John's locations while at Pizza Venture. She is also the content creator and curator for Eats in Town, a popular Instagram account featuring the best in food from national and local brands. Other accounts Carlie has run social media for include Boudro's Texas Bistro, Bubble Bath Carwash, and the Papa John's Tucson.
Her experience crafting engaging social media campaigns, creating business partnerships that generate sales, and implementing innovative social media strategy has given her the knack for turning followers into customers and customers into advocates.
As AMG's Social Media Specialist, Carlie manages all our social accounts, including Freetail Brewing, Fratello's, La-Z-Boy, and the South Texas Medical Center. Her skilled eye for photography, design, videography, and drafting effective copy are assets to our clients. Carlie also contributes her insight to strategy and creative campaigns across our client base.
When she's not driving leads on social media, Carlie can be found exploring San Antonio's food scene and trying specialty beverages. And she's always down for the barbacoa from El Milagrito Café on Woodlawn.
Chris has over 20 years experience in advertising and design. As AMG's Creative Director, he provides global creative vision and direction for each client. He has extensive experience developing creative campaigns in print, online and broadcast to a wide variety of audiences and categories. Chris has worked with higher education (Alamo Colleges, University of Texas at Brownsville), retail (O'Krent's Flooring), tourism/travel (Hyatt Resorts), food service (Zio's Italian Kitchen), beer (Freetail Brewing Company, Bridgeport Brewing, Trumer Pils) and non-profit clients (Texas Baptists).
One of the original founders of Anderson Marketing Group, Chuck has overseen both creative and account service duties on many accounts, from planning through implementation. Chuck graduated from Wabash College with a BA before spending two years with the Pentagon's Naval Office of Information as Press Information Briefer, reporting directly to the Chairman of the Joint Chiefs of Staff. A past president of the San Antonio Advertising Federation and Silver Award Medal recipient, Chuck is also an International Film Festival Award Winner and two-time Clio Finalist. His involvement on key accounts includes interfacing with chief executives and business leaders throughout the community, creative direction for broadcast productions and marketing planning for many AMG accounts. Chuck has been instrumental in developing overall branding and positioning strategies for a number of accounts.
Eduardo Juarez is an award-winning art director and graduate of the University of Incarnate Word. As a student, his natural design talents earned him multiple awards for his packaging, logo and poster designs including a National American Advertising Federation Award for publication design.
Before joining Anderson Marketing Group, he interned for the historic Hispanic agency, Bromley Communications, and on the client side for H-E-B. As a professional, Eddie has won multiple American Advertising Federation Awards for his package design on Freetail Brewing and collateral for the The McNay Art Museum.
Job Titles:
- Administrative Assistant
- Media Assistant
Jennifer is AMG's very own Disney heroine! Not only because she saves the day a lot around here, but also because she knows enough Disney trivia to stump Mickey Mouse.
Jennifer is a graduate from Northeast Lakeview College where she earned her Associate in Business Administration. She plans to further her education and earn her bachelor's degree in the near future. Before joining the team at AMG, Jennifer held a supervisor position at Victoria's Secret and also served as a Sales and Marketing Administrator at Ward North American.
Currently, Jennifer serves as our Administrative Assistant and is the friendly smile that greets every AMG visitor. She also sends out task sheets to keep our schedules and timelines aligned. And because she's a go-getter, she's learning how to run traffic with vendors to boot.
When she's not welcoming guests, you can find her and her husband gallivanting through the Wonderful World of Disney - from enjoying the exquisite cuisines of the parks to trading collectible Disney pins, Jennifer is a Disney Queen at heart.
Joshua's diverse marketing experiences include designing ads for a multi-million dollar country club, publishing political articles on Capitol Hill, and managing a fan engagement project for the NFL.
At Anderson, Joshua's on active duty for all your account needs. He uses his superhuman communication skills to keep projects on track from initial meeting and concept to launch and analytics. He's trusted with accounts like the Valero Alamo Bowl, Freetail Brewing, Vantage Bank, and the Alamo Colleges District.
Away from the office, you might catch Joshua home-brewing beers, practicing Brazilian Jiu Jitsu, and advocating for education for underserved youth. But to know anything about Joshua, you have to understand that he's a family man and the proudest husband and father around.
Take a top-notch communicator with a knack for strategic thinking, add a BA in Journalism & Mass Communications, mix in a charismatic personality and humble demeanor, and you've got Joshua.
He was also a Missile Air Defense Artillery Operator for the U.S. Army (yes, it's as impressive as it sounds), where he picked up lessons in service, integrity and problem solving he would later apply to marketing.
Joshua's diverse marketing experiences include designing ads for a multi-million dollar country club, publishing political articles on Capitol Hill, and managing a fan engagement project for the NFL.
At Anderson, Joshua's on active duty for all your account needs. He uses his superhuman communication skills to keep projects on track from initial meeting and concept to launch and analytics. He's trusted with accounts like the Valero Alamo Bowl, Freetail Brewing, Vantage Bank, and the Alamo Colleges District.
Julius is a proud graduate of UT Austin with a BA in Communications (Radio - TV). During his time at UT, he served as national president of Alpha Epsilon Rho, an honor society for electronic media students. After his active service in Vietnam and honorable discharge from the United States Army-where he received both the Army Commendation and Vietnam Service Medals-Julius started his career in advertising working for a variety of television and radio stations in South Texas, including serving as Vice President for Spanish International Network (now Univision).
A past president of the San Antonio Advertising Federation, Governor 10 th District and Silver Award Medal recipient, he has been with AMG since 1982, serving as Account Executive, President, and currently Chief Operating Officer and Partner. Julius has managed some of the agency's longest held accounts and is our resident "car guy" serving as account supervisor on the Cavender dealerships since 1983.
Job Titles:
- Accounting / Office Administrator
Kelly is a San Antonio local in the making! Native to La Grange, Texas, Kelly is making her way through all the San Antonio hotspots one weekend at a time. After graduating from Ranger College with an Associate in Arts and Communication, Kelly has made her administrative skills known throughout Texas and Louisiana.
She has held multiple positions over the years, including Office Manager at Jett Business Systems and Staff Accountant for Service Steel. At AMG, Kelly serves as the Accounting and Office Administrator and keeps the workplace in full functioning order. No report is left unturned or unfiled!
Away from the office, you can find Kelly and her family taking in all the natural wonders that Texas has to offer. From exploring the greenery of the San Antonio Botanical Gardens to taking in the sun on the shores of South Padre Island, Kelly and her family are certified Texas adventurers!
A thirty-year veteran of the ad agency industry, Kim has expertise in all facets of marketing and advertising including brand positioning, media strategy and public relations. A graduate of Butler University with a Bachelor of Arts in Marketing Communications, Kim has developed marketing programs for a diverse client list ranging from retail to manufacturers and business-to-business operations. Specializing in strategic planning, Kim has been with AMG for over twenty years. Her primary responsibility is overseeing operations and all account activity at the agency. Kim is a Leadership San Antonio graduate and past member of the San Antonio Chamber of Commerce Board of Directors.
Marisa Moss's love for sports and entertainment followed her throughout her life. Her interest in marketing and communications drove her to attend the Fashion Institute of Design & Marketing. From there, she began working at Intertrend, an Asian marketing agency in LA, and even worked as a hip-hop artist promoter. At AMG, she will be overseeing the creative workflow process, ensuring that our work is done on time and within the client's production specifications. When Marisa is not overseeing the agency's workflow, she's giving back to the community through her work with half way houses, like the women of the Grace House, and in prison ministry.
Nick Rivas is an eight-year industry veteran whose tricks with Adobe Photoshop are almost as gnarly as his tricks with a skateboard. A graduate of the International Academy of Design & Technology (now Sanford-Brown University), he has worked with a number of clients in his career, including Tri-Lin Integrated Services and the Guadalupe Cultural Arts Center. During his four years at Anderson, he's created killer designs for brands like Protection Engineering Consultants, Big State Electric, Zio's and the San Antonio Stock Show & Rodeo.
Orlando has created web-based solutions for a variety of marketing problems for over eight years. He is a full-stack web developer and continues to learn and incorporate new technologies, libraries, APIs, and frameworks into projects. Orlando attended UT Austin, and is a graduate of Codeup, an intense training program for software engineers. He has experience using different frameworks such as AngularJS, React, Vue.js, jQuery, WordPress, and Laravel (MVC) for PHP.
His client experience includes development work for The McNay Art Museum, Valero Alamo Bowl, Freetail Brewing Company, Salons by JC, The Ecumenical Center, and the San Antonio Economic Development Foundation.
Job Titles:
- Director of Corporate Development
Soeurette Shook-Kelly is just as competitive in business as she is on the tennis court. Don't take her up on a "friendly" game on the hard court. Trust us. Soeurette has over 25 years experience in marketing and advertising, including categories such as higher education, QSR (YUM! Brands - Pizza Hut, KFC), banking (Broadway Bank) and transit (VIA Metropolitan Transit).
In her nine years at AMG, Soeurette has managed the account service department, along with leading the agency's business development activities. She is a specialist in managing local, regional, and national brands, including a variety of our high profile accounts such as Alamo Colleges, Zio's Italian Kitchen, Furr's Fresh Buffet, Hyatt, and Joeris General Contractors.
Throughout her career, she has been appointed to various task forces, including the National Hispanic Taskforce and the Marketing Advisory Committee (MAC) for Pizza Hut, Inc. She specializes in strategic planning and brand development and is a past board member of the American Advertising Federation. Soeurette's love of animals can only be rivaled by her love of good oral hygiene.
Sylvia has over 17 years experience in the advertising industry. Over the years, she has worked on a number of Hispanic and general market accounts, including the CDC, Puerto Rico Federal Affairs Administration and the Tourism Board for Nuevo Leon (Mexico). Inquisitive by nature, Sylvia is always looking for new and creative ways to reach our clients' target audiences in the most efficient way possible. She has a vast amount of experience placing national, regional and local TV, radio, outdoor, print and online buys for QSRs (Zio's & Furr's), automotive dealers (Cavender Auto Group), higher education (Alamo Colleges), and retail accounts (O'Krent's). Sylvia is a music aficionado and enjoys creating one of the most genre-varied playlists in the history of Spotify.
Job Titles:
- Digital Creative Director
Tiffany Gabaldon has over 10 years of industry experience, seven of which have been spent with AMG. Marketing is the latest in her long line of career paths, as she is, in fact, immortal. Born in 1524 in the highlands of Scotland (this explains her love of whiskey), she discovered her powers after being stabbed during battle with a rival tribe. In the late 1970s, she moved to the United States and settled in New York. A movie based on her life was released in 1986. She became bored with New York and moved to Texas - the hill country reminded her of home - where she attended the University of the Incarnate Word and received a BA in Computer Graphic Design.
She is well-versed in designing for new media & web, along with creating award-winning campaigns for clients such as the South Texas Medical Center, San Antonio Stock Show and Rodeo, Valero Alamo Bowl, Freetail Brewing Co. and the University of Texas at Brownsville. When she's not designing killer marketing materials, Tiffany can be found playing with her chocolate labs, Jager and Shiner, and doing anything outdoors.
Job Titles:
- Web Developer
- Front - End Web Developer
Victor started out studying graphic design at San Antonio College and aspired to be a concept artist designing maps and characters for video games. Then he discovered how well his talent for visual thinking translated into creating print and digital advertisements. He ventured out on his own as a freelance designer for three years delivering on-brand graphics in HTML and CSS for websites of local businesses.
Wanting to sharpen his skills, Victor pushed his limits in the intensive software development bootcamp, CodeUp, where he completed certification in full-stack web development. He became proficient with code versioning tools like JavaScript and GSAP animation, and now uses them to enhance user experience for AMG clients.
At AMG, Victor works with brands like Pizza Patrón and the San Antonio Board of REALTORS® on the front-end of web development. He creates innovative, responsive and functional visual elements that achieve the client's vision and engage consumers to take the desired action. When he's not problem solving in the code world, Victor can be found going hard at the gym and enjoying the best Thai food San Antonio has to offer.