BUYER BLUEPRINTS

Buyer Blueprints is all about helping companies generate revenue, stop sales losses, prevent attrition and gain new product ideas by collecting insightful, unbiased and actionable customer feedback. The process involves one on one, detailed interviews with customers, and using the insights to develop a ‘blueprint' based on the project objective. Over the last 15 years in our work at McKinsey and Company, Intuit, Unilever, nuBridges and clients ranging from startups to blue chip firms, we have conducted hundreds of customer interviews, and converted customer insights into action plans that bring results... Buyer Blueprints makes it easier to see where and how your customers are ready to spend more. Where are you leaving money on the table? What do they see as adjacent products? Who sees value in your new idea? Important questions with reliable answers elicited by an unbiased interviewer.