CASSANDRA

Cassandra is an insights and cultural strategy group and the foremost authority on Millennial, Gen Z, and Gen Alpha research focusing on emerging trends, generational insights, and youth behavior. As the leading experts on young consumers and the cultural forces shaping their lives for nearly 20 years, Cassandra empowers companies to See Tomorrow®... Cassandra, a research entity at technology and data company Big Village that delves into trends for millennials, Gen Z, and Gen Alphas, calls AI writing tools like ChatGPT, Google Bard, and Bing, "study companions" or homework helpers. According to the newsletter, Cassandra Daily, these digital assistants are being widely used by today's students. A recent study found that 89% of a sampling of 1,000 college students are using some form of AI to complete their assignments... Cassandra is the foremost authority on Millennials and Gen Z, leading studies of emerging trends, generational insights, and youth behavior. Learn more.

Primary location: Boca Raton United States