CRAGINCUBE - Key Persons

Paul is a skilled survey research professional addressing either consumers or end-users in business-to-business research. By virtue of an inquisitive mind and over four decades of business experience in both research and marketing roles, Paul has provided guidance to Fortune 500 and start-up clientele in new product development. Paul's skills include: bundling features, evaluating packaging, offering optimal pricing, and honing communication (advertising testing, message development, brand identity, brand positioning, brand value, ad tracking and strategic segmentation). Paul has designed research question-and-analysis tools, including Imagery Slice, ValuEdge and LIONCUT. Paul's "cube" credo is: III - Innovation is driven by Information and Insight.