ECUMERCIO

The small scale producer is in dilemma in many ways. He is facing multiple tasks and is vulnerable to exploitation. Not only does he have to produce, but as well market, sell, and to distribute his product... The last three components named are very demanding on time and resource, and the "Big Guys" in trade know about this situation. They make the misery of the "Small Guys" their fortune. As human beings tend to be greedy, this is only natural. In this way it will never be a win- win situation, rather, the winner takes it all, the looser standing small.

Also known as: Ecumercio.com

Primary location: Loja Ecuador