ISA

ISA was responsible for ensuring that such national media research costs are borne primarily by the media. ISA provides a 6 monthly comparison of the print media to its members through its Mille Rate Surveys... The Indian Society of Advertisers has been the peak national body for advertisers for 70 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.

Primary location: Mumbai India