SITSITE.COM - Key Persons


Allon Sasson

Job Titles:
  • Director of Strategic Planning, Business Development and Technology Innovation
  • Managers
Allon is an experienced director of strategic planning, business development and technology innovation. Allon is helping managers and startup companies identify opportunities and threats, define their strategy and plans accordingly and achieve their goals.

Amit Bentora

Job Titles:
  • Account Manager
  • Account Manager for SIT 's Israeli
Amit is an Account Manager for SIT's Israeli clients, where she puts her unparalleled listening-skills to excellent use, making sure each project is designed and executed to maximize value. Her rich skillset, sharpened during her years of work in the Israeli tech sector as Project Manager in a ConTech startup and as NOC Manager for an algo-trading company, is an asset to all her SIT clients. Amit knows all about managing high profile projects with many moving parts, drawing on her experience and nerves of steel honed while she served as an Air Traffic Controller. Amit holds a BA in Business and Entrepreneurship from the IDC with a focus in Intrapreneurship.

Amnon Levav

Job Titles:
  • Co - Founder, CIO & Innovation Facilitator
  • SIT 's Chief Innovation Officer ( CIO )
Amnon is SIT's Chief Innovation Officer (CIO). A co-founder of the company, Amnon was Managing Director of SIT for 22 years until he helped bring in a new and improved CEO. Amnon has personally facilitated hundreds of projects and workshops with companies worldwide and is a popular keynote speaker on the topic of innovation. As co-founder and co-developer of the method, Amnon is naturally an expert in all of SIT's applications - Problem Solving, Marketing Communications, Product Development, and Strategy - and a designer and implementer of programs for organizational innovation, transforming companies from within. Amnon facilitates in four languages - Hebrew, English, Spanish and Portuguese - and can ask for a beer in several others. Amnon leads SIT's expertise in social innovation and in what we call SIT Futures - creating new business models based on SIT's intellectual property. Previously, Amnon was Editor in Chief of "Status - The Monthly for Management Thinking", and before that he spent six years studying Mathematics, Philosophy, Cognitive Psychology and Linguistics at the Hebrew University. Earlier, Amnon accumulated other useful experiences, working as a garage mechanic, construction worker, room-service waiter, and, most dear to his heart, as a social worker with juvenile delinquents, where he believes he learnt more about coaching and inspiring for high potential under rigorous conditions, than any professional training could have taught him.

Andrea Tellez

Job Titles:
  • Office Admin SIT Colombia
Andrea joined the Colombia team in October 2011. Since then she has carried out different tasks including the maintenance in the office and the transportation of documents. Andrea has been developing her skills in various areas related to logistics and support. She is a joyful person, always eager to learn and ready to help whenever she is needed. In the near future, Andrea will begin her training in computer skills, thus becoming great support for the team in a variety of tasks. Andrea will also take over the preparation of materials for our workshops and projects, and the coordination of hotels and ground transportation. Mother of two children, Jurani and Nicolás, Andrea bestows her supportive and warm personality in her home and in the office.

Edith Gorriti

Job Titles:
  • Account Manager
  • Senior Project Manager, Facilitator, International Business Development
Edith Gorriti is an Account Manager and responsible for Business Development in the US and Latin America. Edith places an emphasis on bringing value and results to her projects and business development initiatives. At SIT, she has overseen several short and long-term innovation result-oriented projects for international clients. Additionally, she has been actively expanding collaboration efforts among organizations, teams, and individuals by setting up networking opportunities and sharing of challenges faced by different sectors and the potential for innovation to offer impactful and unique solutions. Edith has a rich global background: before moving to Israel, she lived in the US for many years, where she completed her studies in organizational and educational psychology, leading her to become interested in topics of creativity and development, in particular, the patterns and commonalities underlying the success of individuals and organizations. Her work at SIT allows her to integrate these interests and learnings into her daily work. Edith is a sport's enthusiast, reader, and traveler. A long-distance runner and a black belt in karate, she applies the aspects of discipline and teamwork to most areas of her life.

Greg Stadler

Job Titles:
  • Managing Director SIT UK
  • Managing Director SIT UK / Managing Director SIT UK
"In my role as an innovation leader, I see vast untapped potential all around me," notes Greg. "Showing organizations how a systematic inventive approach can unleash the potential that lies within is the most exciting part of my job." With a career in the high-tech world of pharmaceuticals, and as a marketing consultant to numerous global brands, Greg has an energetic and engaging approach to the sometimes perplexing world of innovation. SIT's systematic approach helps teams efficiently solve problems, develop new products or services and re-engineering processes - all to help maximize the potential of organizations. Greg studied Mechanical Engineering and Economics at the University of California, San Diego and completed an MBA (with distinction) at the Manchester Business School. His educational background, along with work experience across Europe has left him with an understanding of a broad range of subjects and cultures - all to help others achieve their goals through innovation. When he's not working with clients, Greg spends time with his family in Surrey, England. Email Greg Stadler Tel: +44 (0) 7768 143 718 English German

Hila Pelles

Job Titles:
  • CFO & Innovation Facilitator
  • CFO at SIT
As CFO at SIT, Hila is responsible for developing and maintaining the company's financial and operations management, including Business Intelligence and Pricing Models. She also acts as mentor to novice Facilitators, guiding them through their period of orientation and integration at SIT. Hila specializes in Facilitating Hi-Tech and complex technologies. As a Senior Facilitator and Trainer in SIT's innovation method, she has personally led broad strategy development projects - with a focus on Productivity and Efficiency - for many well-known companies such as Johnson & Johnson, SanDisk, BMC. She spearheaded tactical New Product Development and Problem Solving projects with Emerson Electric, SAP, Checkpoint, Camtek, and Infineon. Formerly CTO of Britannica.com Israel, Hila's expertise in software development and computer-based in education is considerable. She holds a B.Sc. in Mathematics Magna Cum Laude from Tel Aviv University. To round off her busy schedule, Hila also sings alto at her local choir.

Iris Arbel

Job Titles:
  • Advisor
  • General Manager, Israel Operations
  • General Manager, Israel Operations / General Manager, Israel Operations
Iris Arbel has over 15 years of experience in managing innovation and developing innovation cultures in companies. She has a Ph.D. from the Technion, one of the world's leading science and technology research universities. Her doctoral research focused on harnessing creativity within teams to foster innovation. Over the last ten years, Iris has been a partner in setting up and managing the day-to-day of the Knowledge Centre for Innovation at the Technion, promoting innovation in the Israeli economy at the national level by consulting and influencing policy making. For the past four years, she has served as a VP for Strategy and Innovation at Tadbik. Most recently, Iris has developed tools and methods for promoting innovation in both social and business sectors by pioneering new entrepreneurship models. Iris also serves as an academic advisor and lecturer for Entrepreneurship at 3 of Israel's top academic institutions: Tel Aviv University, the Technion, and the IDC.

Irit Michailov

Job Titles:
  • Account Manager
Irit is an Account Manager, responsible for providing end-to-end planning and delivery solutions for SIT's Israel-based clients. Irit brings to her work vast experience from her years in advertising: designing marketing plans, providing integrated media analysis, copywriting, and digital marketing, all while managing the accounts of some of Israel's best-known brands.

Lior Porat

Job Titles:
  • Associate in SIT
  • International Team Associate
Lior is an Associate in SIT's international team, supporting Innovation Experts in various engagements around the world. Her work highlights data exploration and development of knowledge, extracting new insights and learnings to benefit projects' results. Prior to joining SIT, Lior fed her passion for helping build others' skillsets by working with underprivileged youth and collaborating on a strategic project for a leading insurance sector company. Alongside her work at SIT, Lior is working towards her MA in Organizational Psychology.

Long Distance Running

Job Titles:
  • Artist

Marguerite Mcleod-Fleming

Job Titles:
  • Founder and Managing Partner of Innovation Culture Group a Boutique
  • Sales and Innovative Thinking Strategist
Marguerite Mcleod-Fleming is an experienced Leadership, Sales and Innovative Thinking Strategist. She is a specialist in the helping organizations come up with breakthrough results using Systematic Inventive Thinking and Design Thinking methodologies. She works with organizations to create new value using evidence-based creative problem-solving and innovation methodologies - utilized by thousands of companies around the world. Marguerite also helps organizations realize new value in their businesses and build team fidelity using techniques and tools such as LEGO® SERIOUS PLAY® and HUMANGRID® Innovation Assessments. Marguerite is the founder and Managing Partner of Innovation Culture Group a boutique consulting firm focused on helping organizations approach their business with a fresh thinking to drive product, service and product efficiencies. Marguerite received her MBA from the Schulich School of Business in 2001, where her studies spanned the fields of strategic management and organization development. Her work in the area of creative and inventive thinking is driving the conversation of how to create a systematically proven creative process in any organization. Marguerite lives in Toronto and is the proud mother of two boys.

Mariela Ruiz Moreno

Job Titles:
  • COO SIT Colombia
  • COO SIT Colombia / COO SIT Colombia
Mariela is skilled at solving obstacles, loves life, the moon and most of all her family. Her work is mainly focused within the administrative and financial area in SIT Colombia SAS. She loves going to the movies, either alone or with company. Mariela's idea of perfect relaxation at home is watching romantic and science fiction films. She is married to Luis Alberto. Lina, Angie and Zara are her beautiful daughters. English Spanish

Mario A. Ramírez H.

Job Titles:
  • Co - Director SIT Colombia & Innovation Facilitator
Mario is a well-seasoned, challenge-driven communications professional, with an entrepreneurial spirit and strong expertise as a business consultant on strategic communications, branding, design, creativity and innovation. As such, he has had the chance of working for the private and public sectors, as well as for international and non-profit organizations. His particular set of skills and knowledge has allowed him to lead teams in strategic planning processes, effectively solving problems, reaching agreements and putting things into action through creativity, co-creation and convergence. He is fully committed to his greatest passion: peeking into the interstices of human curiosity and creativity to help crack them and to make innovation accessible and useful for as many people as possible. In doing so, he has been welcomed to the orange side of the force and has vowed to follow and protect the path that leads from innovation padawan to SIT Lord.

May Amiel

Job Titles:
  • Founder and Director of SIT4
May is Founder and Director of SIT4, SIT's Social Enterprise arm. As such, she works closely with Fourth Sector organizations - large and small - to help them innovate ways to deliver even greater benefit for social causes, while acting in a business-like profitable fashion.

Meira Moisescu

Job Titles:
  • Business Development Manager SIT Israel
Meira is both the Business Development Manager for Israel and a facilitator on the SIT team. She has been with SIT for over 13 years, and her work has covered a broad span of activity involving both knowledge and account management, design and facilitation. In her work, Meira has been instrumental in enabling SIT to "walk its talk" and to fuse the best elements of design with SIT's innovation approach. She also helped to create SIT's first in-house mobile office exhibition aimed at sharing knowledge of display and design elements of our work by juxtaposing these more vividly into our working world. She studied philosophy, humanities and science and has two kids and two dogs.

Michel Assayag

Job Titles:
  • Head of Scouting & Innovation Facilitator
Michel has filled a multitude of Senior management roles in large corporates like Scitex, Motorola, Digital, Intel, ECI etc… as well as a the management of a start-up company (TeraCross) where he built up his experience with the smaller size, higher risk management challenges. Over 35 years of experience in Silicon, SW, System and IT projects, including multidisciplinary and Global teams management. Michel's previous positions were Intel Israel and India Computing manager followed by the position of Head of ECI Telecom R&D, where he managed a 1,100 employees global organization with design centers in Israel, India, US and China. Michel's last position at Intel was manager of the Cognitive Computing Team, with focus on conversational speech understanding. He was a Coach with TIM (Technion Institute of Management) and consulted as a mentor to senior managers in Technology companies. He is an active member of the Brooks-Keret start-ups panel and on the advisory board of several start-ups Michel is now Head of Scouting and Innovation facilitator at SIT - Systematic Inventive Thinking

Nadav Anker

Job Titles:
  • Strategic Leader
Nadav is a strategic leader with 20 years' experience in Production Management, Operational Excellence, Innovation and Change Management in key roles within the manufacturing sector (local and global). He is well recognized for executing plans in complex matrix global organizations, while building high-performing engaged teams. Nadav is a people-oriented executive with an impressive resume in leading strategic roadmaps, impactful transformations, re-organization processes and cross-functional teams. Nadav is a creative thinker, passionate about creating impact on the mindsets, courses of action and activities of organizations. His approach is unique, holistic, and result driven.

Nicole Asor

Job Titles:
  • Account Manager
  • Account Manager in SIT 's International
Nicole is an Account Manager in SIT's International team. As such, she supports our Innovation Experts as they work with our clients around the world, while serving as Project Manager for many of these engagements. Additionally, she helps to build strategy for client acquisition and retention, proud of her unique behind-the-scenes contribution to nearly every program that we design for our clients. Alongside her work at SIT, Nicole is in her home-stretch toward completing her degree in Entrepreneurship and Business Management. As part of her final year of studies, she was chosen to take part in an exclusive program where she helps to promote innovation processes using research-based tools.

Nurit Shalev

Job Titles:
  • Chief Development and Empowerment Officer
Nurit is a Senior Partner at SIT, serving as its Chief Development and Empowerment Officer, essentially responsible for the company's two most important resources - its method and its people. For over a decade, Nurit has cultivated all of SIT's intra-organizational departments: Knowledge Management, Design, Innovation Products and Human Resources. Nurit directs the professional development of all members of the SIT team, equipping them with the knowledge and skills to tackle the global complexity and demands of working with SIT's multinational clients. Her work ensures the quality of service SIT provides to its clients. True to her Argentinean roots, Nurit also directs SIT's Latin American team and is responsible for all of SIT's work in Spanish and Portuguese. While Nurit's expertise ranges from implementing company-wide innovation programs to small scale projects, she also specializes in working with top management to establish self-sustaining innovation within their organizations. Nurit has led projects in five continents, facilitating in three languages - English, Spanish and Hebrew. Nurit holds a B.A. in Education, History and Philosophy and an M.B.A. specializing in Human Resources and distance learning. Before joining SIT, she was Managing Director of a non-profit organization in Israel. A proud mother of two, Nurit is also fond of cooking and scuba diving (not at the same time).

Ofer El-Gad

Ofer has been a key team player in the execution and development of SIT's innovation programs over an immense variety of industries and technologies. Ofer's unique blend of expertise in Engineering, IT and Software - coupled with his strong communication skills - contributes considerably to the success of our programs. ​Ofer's experience covers the full panoply of client issues: problem solving, new product and service development, advertising, marcom, management, and strategic planning. His facilitation has led to the development of many successful solutions, products and patents. His clients include major industrial manufacturers and hi-tech companies, including: Comverse, Johnson & Johnson, Bayer, BASF, Kraft and Shell. ​Since qualifying in Industrial Engineering (MSc. and BSc., magnum cum laude from Tel Aviv University), Ofer has been a senior lecturer on the faculty of Industrial Engineering in Tel Aviv University. He is in demand as a lecturer in conflict management and on courses to improve the quality of college teaching. ​Ofer also acts as an external consultant to major companies in the field of information technology, developing software applications and solutions. He has worked with PricewaterhouseCoopers, Mirs, Tadiran, Israel Air Industries and Microsoft Israel, among others. Email Ofer El-Gad Tel: +972-3-545-6000 English Hebrew

Or Ilan

Or Ilan has been with SIT for more than a decade. He recently returned home to Israel after several years on relocation at our office in Bogota, Colombia from where he traveled extensively across Latin America helping large and small organizations build a sustainable culture of innovation.

Rachel Audigé

Job Titles:
  • Managing Director SIT Australia
"I worked as an SIT innovation coach for nearly 12 years - as a client! It's brilliant to finally be able to make SIT more accessible to Australian organizations," says Rachel. Rachel runs the Australian arm of SIT. She harnesses 25 years in international marketing and 10 years driving innovation communities in a corporate context. She is passionate about helping businesses of all sizes and in all industries unleash their innovative potential and learn what it means to innovate on demand. Rachel lived and worked in France for 20 years and has also been on assignments in Japan, the US, India, and Germany. She is highly adaptable, relishes the role of facilitator and coach and delights in seeing the light in the eyes of clients who are given new degrees of freedom to innovate. Rachel has a Bachelor of Economics from Sydney University, a masters in Political Economy from l' Université Paris-Sorbonne and an MBA from Melbourne Business School. Rachel is based near the water in Melbourne and enjoys being mum to her three grown children and learning kite-surfing with her husband.

Ricardo Pupkin C.

Job Titles:
  • Managing Director of SIT
  • Managing Director SIT Chile
Ricardo is the Managing Director of SIT in Chile. He is passionate about helping, as a facilitator and consultant, in the transformation and development of organizations and companies through innovation. In his more than 20 years of experience, he has developed executive positions in ABB, a leading multinational in automation technologies, and in BCI, one of Chile's leading banks. He is the founder of Implementa Group, an agency for studies and services to support the implementation of development and innovation projects. Ricardo studied Industrial Engineer at the University of Chile and completed his postgraduate studies as a Master in Innovation Management at the Adolfo Ibañez University. In his chilhood he lived in Australia, now in Chile and for family reasons he frequently visits Argentina. During his studies at the university, he was Volunteer of the Fireman Department, which gave him an unique experience of teamwork, crisis management and creativity. He is member of the executive committee of a well-known social aid NGO, he is the father of 3 daughters and he does everything possible to be constant in the practice of his sport, swimming.

Semi Pro. Cook - Founder

Job Titles:
  • Founder

Shelly Barazani

Job Titles:
  • Financial & Accounting Transactions Manager
Shelly is in charge of maintaining financial and accounting transactions at SIT. She describes her work on the SIT team as extremely refreshing - it's the first time in her professional career that she has branched out to the non-financial sector. Following the completion of her professional qualifications in financial and accounting management, her financial career to date has been exclusively with investment houses and accounting consultancies. Shelly likes to go to the theatre, works out fairly regularly, and is always on the lookout for a new craft or hobby to take up or try her hand at. She is also a busy Mom to four kids - all boys.

Tamar Chelouche

Tamar is an Innovation Facilitator at SIT and the previous VP of Global Innovation for SIT China. She helps companies gain value through innovation and deliver ongoing support to clients from the process of identifying needs through to designing and embedding novel innovation solutions. Tamar has partnered with global market leaders such as Bayer, Campbell's, Coca-Cola, Pearson and Mars, and her primary focus is to help embed a culture and practice of innovation across a broad range of organizations from multi-nationals to medium-sized companies and SME's. Tamar leads and facilitates innovation projects with major clients globally. She is an expert in New Product Development, Marketing, Marketing Communications, Advertising and Organizational Innovation processes. Her motivation is to inspire individuals to reach new and inventive perspectives and to improve their performance. She holds a B.A. in Sociology and Management from Tel Aviv University and an M.A. in European Communications Studies from the University of Amsterdam. Prior to joining the SIT Team, Tamar held senior posts with several major communication agencies. Email Tamar Chelouche English Hebrew

Udi Yerushalmi - CEO

Job Titles:
  • CEO
Udi brings a depth of professional experience as a manager, advisor, reformer, and promoter of corporate social responsibility from his work in both the public and private business sectors, in public broadcasting, global investment, and banking during periods of major organizational and technological challenges. As Chief of Staff and Deputy CEO of Israel's premier and most successful Radio Station (GLZ/GLGLZ) with some 300 staff, he guided the stations through a major period of change over five and half years, managing the complete range of corporate, financial, strategic and organizational functions, introducing entrepreneurial and innovative approaches to ensure increased growth and profitability of the station. With overall responsibility for the operation of the station, Udi headed up strategic planning and policies, marketing and sales, financial legal and regulatory affairs, organizational restructuring, and introduced strategic partnerships and joint ventures. During his time there, Udi launched six new successful digital radio stations and several new digital platforms. Prior to this, Udi served as Advisor to the Chairman of the IBA (Israel Broadcasting Authority), where he was instrumental in successfully promoting important public legislation governing the IBA, reforming sales strategy, managing big scale contracts, and realizing dormant company assets. Working in the private sector beforehand, Udi served as Marketing Manager for the Arison Group, a major global investment banking firm, and as an Advisor to a board member in the field banking and real estate. During this time, he took charge of the group's marketing, advertising and branding programs, establishing new-media platforms and initiating partnerships across the branding sector. Within the realm of corporate social responsibility, Udi also lead the strategy of "Good Deeds Day" - a highly acclaimed manifestation of corporate social responsibility and served as a donation committee member for one of Israel's biggest philanthropic foundations. Udi studied Political and Social Sciences in Tel Aviv and is a graduate of the Maoz Program for public and social entrepreneurship and professional leadership. He is fluent in English and Hebrew and open-minded about the multiple challenges of working with SIT affiliates and clients wherever they are located worldwide.

Yael Manor

Job Titles:
  • Innovation Facilitator & Account Manager
  • Key Accounts Manager at SIT
Yael Manor is a facilitator and key accounts manager at SIT. Yael specializes in managing large scale innovation programs within multinational organizations. She designs training programs for the development of hundreds of innovation coaches, while weaving together the necessary company architecture to support innovation making it into a well-oiled machine. In short, Yael puts both the "organize" and "innovation" in organizational innovation. Yael facilitates and lectures worldwide. She is adept at working with people from different cultures and backgrounds, appreciating how people or companies relate to innovation and knowing how to help them push the envelope. Yael's vast knowledge of the SIT methodology stems from her joining SIT back in 2002. Alongside her work at SIT, Yael pursued her degree in law. After passing the bar, Yael spent time building her legal career, working for top Tel Aviv law firms as a legal consultant specializing in real estate, planning and zoning law and court litigation, to both public and private sectors. After a few years break, Yael returned to SIT, with her experience leading her to the role she holds today. Yael holds an MBA (Cum Lauda) majoring on Management and Business Psychology, and LLB and a BA in Psychology.

Yael Shor

Job Titles:
  • Executive Assistant
  • Office Manager
​Yael is the first smiling face you'll see when you walk into SIT. Located at the strategic heart of the office - between the coffee and fax machines - she is the mastermind of SIT's administration as well as its informal "Quality of Life" director. It's in the reception area, that many of SIT's momentous team and family events are celebrated - births, marriages and holidays and where team members are boisterously welcomed back from faraway places and adventures. ​With a rare combination of Swiss precision and Israeli determination, Yael works tirelessly to ensure our international operation runs smoothly and that our clients receive the right response at the right time. ​Prior to joining SIT, Yael was a Quality of Life team member at Intel and production assistant with a local film company. She's a proud mother of two young girls and is married to a rock drummer who moonlights during the day in a hi-tech company.

Yoav Mimran

Yoav has been a lead facilitator and senior trainer with SIT from the start. He has made a considerable contribution to the development of our global initiatives, leading innovation projects for industry leaders including: Johnson & Johnson, Shell, Bayer and Nestle.

Yoni Stern

Job Titles:
  • Partner & SVP Business Development
  • Partner at SIT
Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems. As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble. Yoni is a keynote speaker at conferences (ISPIM - International Society for Professional Innovation Managers; PEX - Process Excellence Network; PDMA - Product Development and Management Association). He is also faculty at Columbia University Business School, teaching "Innovate on Demand" and "Design Your Innovation Blueprint" Executive Education courses while guest lecturing at institutions around the world (Harvard's iLab, London Business School, and IDC). Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.