DIGITAL SIGNAGE PULSE

It is also known as: digital out-of-home media (dooh), digital place-based advertising, screen media, electronic signage, digital billboards and digital displays in retail... The term describes a network of screens located outdoors or indoors that display information and advertising. Such networks are operated by software often referred to as ‘content management systems (CMS). Modern CMS are cloud-based, which allows operators to run their screen networks from anywhere... Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and..