"Our" Client is…the most important person in our business. "Our" Customer is…a human being with feelings like our own. "Our" Patron…deserves our most courteous and attentive treatment. "Our" Client…does not interrupt our work: he is the purpose of it. "Our" Customer…brings us his needs; it is our job to fulfill them. "Our" Patron…is part of our business; he is not an outsider. "Our" Client…does not depend on us; we depend on him. A Client "IS" our business.