IAC STUDY

The IAC study began in 2010 as a collaboration between New Zealand, England, Scotland, South Korea and Thailand. Since then, IAC Study has evolved and the number of countries participating in the study has expanded dramatically. A total of 40 countries have now participated in some aspect of the IAC study... The IAC study has developed several research tools. A longitudinal survey measures alcohol consumption and has been shown to achieve much higher levels of coverage of alcohol than many survey approaches (Huckle et al., 2018). The survey also measures perceptions of alcohol affordability, availability, and enforcement and support for policy. An innovative part of the survey is the inclusion of questions about behaviours and attitudes which can be affected by policy changes and which mediate consumption. These include prices paid, time and place of purchase, and exposure to and resonance of marketing (Casswell et al., 2018)... The IAC study has established an international research..