IRIS - Key Persons
Job Titles:
- Partner
- Partner Vocatus Has Been Awarded With the Prestigious ESOMAR Award for Its Paper "Pricing Beyond the Homo Oeconomicus
German IRIS Partner Vocatus and FAZ have been awarded with the prestigious ESOMAR Research Effectiveness Award. ESOMAR established this prize to distinguish projects that demonstrably improve a company's commercial performance and at the same time achieve an extraordinarily high return on investment.
The basis for this study was a joint research project by 16 IRIS partners. The jury was impressed and said: "This paper has almost everything: global scope, theoretically well informed, contributes to thinking about best practice in pricing research; and deals with pricing strategy which is one of the most important factors in business success."
The prestigious German Market Research Prize 2010 has for the second time been awarded to Vocatus, the German IRIS partner based in Munich.
Vocatus was successful in this year's ‘Best Study' category with its innovative and unorthodox idea of a universally accessible tool that compares the prices of a travel website L'TUR with those of its competitors - regardless of whether L'TUR has the least expensive offer.
This tool has been hugely successful in Germany, leading to a significant boost in bookings. Vocatus already won the prize in 2005.
Members of the local IRIS offices meet continously at the top management level, to ensure personal involvement and the development of close relationships. IRIS member also regularly exchange staff within the different local offices.
Job Titles:
- CEO
- Shareholder
- CEO / CEO and Shareholder of IME
Jaime Dreyfus is CEO and Shareholder of IME - Inteligencia de Mercado Emocional, S. A. Panama with 30+ years dedicated to the market research profession. Jaime is a psychologist trained in human behavior's social and anthropological study. Humanist and free thinker, leader, and motivator, with a global vision of the market.
Job Titles:
- Managing Director of Sugata Research
Job Titles:
- Council Member / Environics Research Group / Group Vice President, Corporate & Public Affairs