RADA - Key Persons

Job Titles:

• Media Relations Director
• Member of the Journalism Syndicate

Ammar Abdel Latif is Rada's Media Relations Director, with over 20 years of experience in the media and communication industries. Over the years, Ammar has acquired invaluable insights about the media culture in Egypt. Consequently, he has succeeded in establishing long-lasting relationships with a variety of media entities across Egypt, the Middle East, and Africa. With his previous experience as a journalist at Al Ahram newspapers, it is worth mentioning that Ammar is a professional copywriter, has an excellent network of government relations, and is a media trainer specialist. Ammar is a member of the Journalism Syndicate. He is highly capable of producing valuable newsworthy content and creating cross-promotional opportunities for our clients.

Job Titles:

• Public Relations Strategic Consultant

Halim Abou Seif Halim Abou Seif is the CEO of Rada Public Relations, where he oversees the direction of the company, setting Rada's strategies and ensuring highest clients' service and satisfaction. Halim is a renowned Public Relations Strategic Consultant, with over 30 years of experience in the fields of public relations and communication. Halim is widely known as Egypt's PR Guru, a label he has earned through his extensive experience in developing communication and crisis management strategies for international and local clients across both Egypt and the Middle East. He is one of Egypt's best trainers when it comes to media training, crisis management, conducting media interviews, and setting communication strategies. He is also a certified trainer for the Chartered Institute of Public Relations in England (CIPR), a non-visiting professor at Misr International University (MIU) and The British University in

Job Titles:

• Strategic Director

Lobna El-Sabahy is a Strategic Director with over 15 years of experience in the fields of Public Relations, Communication, digital & social media, and Training.

Job Titles:

• Trainer
• Digital Marketing Consultant

As the Digital Marketing consultant at Rada, Mido Barsoum handles research & development of social media strategies, and overlooks the workflow of the clients' social media campaigns. Mido is also a trainer for introductory and advanced Social Media sessions.

Nader is Rada's strong arm in the Public Relations department, where he has great levels of passion for his work and maintains high quality and service to his clients.

Job Titles:

• Group Account Director

Sandy Rashad is Rada's Group Account Director who is responsible for overseeing all work aspects and on-going projects while ensuring that the highest quality of services is provided to the company's clients. She oversees and supervises a team of Account

Job Titles:

• Chairman of Rada Public Relations

Sherine Zaklama is the Chairwoman of Rada Public Relations, with over 30 years of experience in marketing research and communication.