RTHREE.COM - Key Persons
Alyssa came to R3 with an Account Management background at creative agencies. Her areas of focus as a Consultant have been on Agency Reviews, Agency Remuneration, and client organizational projects like Taxonomy and DAM. She enjoys working with our client's teams across several industries like Technology, Consumer Products, and Pharmaceuticals for brands such as AT&T, Lenovo, Sony, and Eli Lilly. Alyssa's passion lies in understanding the complexities of unique marketing challenges, goals and ways of working, allowing her to craft the best-fit solutions, and maintain robust agency relationships for clients.
Amanda is responsible for managing R3's marketing strategy, partnerships, and operations in Asia Pacific, while also playing a role in advancing our global marketing initiatives. Possessing a decade of experience in marketing and communication, primarily within the Southeast Asia region, she excels at crafting and implementing marketing strategies, forging business growth partnerships, and ensuring effective brand management. Amanda began her career at a word-of-mouth marketing agency based in Shanghai, after which she shifted into in-house marketing and communication positions covering a wide range of industries including B2B, food and beverage, beauty, cosmetics, and trade events. Outside of work, Amanda volunteers with NGOs that support migrant workers, and provide food security for the less fortunate in Singapore.
Andrew Lambert joined R3 with more than twenty years experience in global financial marketing with stints at advertising agencies such as TBWA. Currently based in London, he most recently worked at Visa as Senior Director of Global Brand Marketing. His career has spanned various marketing roles within the financial industry, including directing advertising and promotions in Asia Pacific to overseeing consumer marketing, sponsorships, planning and operations.
Job Titles:
- Senior Analyst
- Senior Analyst at R3
Annie is a Senior Analyst at R3, based in the New York office. A global media and marketing specialist, Annie has over 10 years of experience working across a range of clients including Colgate, LVMH, L'Oreal, and Apple, within the UK/EMEA and US market. Annie is an experienced media analyst and marketing consultant with extensive knowledge in the CPG, Sports, & FinTech categories. Being a leader in both media analytics and consulting, she brings a unique set of skills when tackling marketing challenges with clients, and strives to drive meaningful change for every brand she works with. Annie is a passionate problem solver and expert at client servicing; with a particular interest in Brand & Media strategy and the power of storytelling within the consumer journey.
Bowen Peng joined R3 in 2017 in the role of Associate Consultant. Prior to R3, Bowen worked in PR and established an extensive media network. His career started from PR and Media Relationship servicing luxury clients at Fleishman Hillard where he was a part of the OMEGA team. He then joined Premiere Consulting Group to lead the PR retainer work with IWC and Bulgari. In his most recent role, Bowen joined AVIAREPS and worked for Visit California, the San Diego Tourism Authority and the San Francisco Travel Association on a series of PR initiatives.
Brandy embarked on her professional journey at R3 as a Marketing Associate, where she developed robust research acumen and a profound understanding of the agency landscape. In her current role as an Associate Consultant, Brandy is leveraging her research, analytical, and organizational prowess to support consultants through different phases and aspects of projects: from stakeholder interviews to client needs assessments, and from research to project management. She has been primarily focused on Agency Review and Agency Model projects for a diverse clientele spanning the Healthcare, FMCG, QSR, Financial Services, and F&B industries. Notable clients include industry leaders such as Danone, Heineken, McDonald's, Citi, and Kellanova.
Before joining R3 as a researcher in early 2011, Bruce spent three years at LG China. He has rich experience in marketing data analysis and has been involved in several major projects, including the Johnson & Johnson Asia Pacific Fee Analysis and Samsung Global Agency Evaluation. In his current role as Senior Analyst, Bruce not only supports on several projects, but also leads the monthly agency new business league tracking.
Caden is a designer at R3, supporting the team across diverse creative tasks. He assists consultants and in-house marketing in designing effective presentations, creating engaging social media content, revamping websites, and producing animations. Some brands Caden has delivered to include The Coca-Cola Company, L'Oreal, Sony, and Singtel. He is passionate about bridging creativity and functionality in his design and transforming ideas into practical solutions.
Cheng is a Growth Analyst at R3 in New York. He holds a Master's degree in Business Administration from Baruch College, and brings experience in non-profit consulting and data analytics. His passion for growth and learning has led him to dedicate his research and statistics based methodology to the work he does at R3.
Clement joined R3 in the role of Consultant and works across a wide range of projects for clients including BMW, Arla, Mengniu, Mercedes and several others. Prior to R3, Clement gained experience at both Robert Walters and Michael Page, working in both the accounting and consultancy industries. Clement obtained his bachelor's degree in economics from the University of Calgary, and he brings an in-depth market knowledge and project management experience to the R3 Beijing team.
Connie Pincus has spent her career reimagining agency/client relationships. Her sense of fairness matched with her quest for perfection, curiosity about the creative process, and analytical mind, have merged together to create many first-of-their-kind solutions. Through this work, she has united clients and their agencies in productive relationships that have prevailed, while creating and defining some of the most memorable life-changing brands of modern times.
Craig is an expert in media strategy and investment, client and agency management, advanced analytics & MMA/MTA, programmatic and data management, and all digital and linear channels and ecosystems. He has spearheaded our clients' global agency reviews, data and MarTech analyses, agency model creation, staffing, agency fee and media pricing audits, sponsorship evaluations, change management, and a multitude of transformational efforts for best-in-class marketers like Nike, PlayStation, Samsung, Kering, Eli Lilly, Mastercard, and Hilton. A graduate of Boston University, Craig brings over 20 years of US media and adtech experience to R3 from top agencies within WPP, Omnicom, MDC/Stagwell and Publicis Groupe, helping brands across technology, financial services, pharmaceutical & healthcare, travel & hospitality, telecommunication, alcohol, and consumer packaged goods. Prior to joining R3, he led media strategy for Google at Essence in New York - supporting Google's initiatives in hardware, video, gaming, B2B, brand and healthcare.
Cesar started working for Grupo Consultores (now SCOPEN) in 1993, where he developed the Research Department of the company. He became responsible for the agencyScope, mediaScope, salaryScope, trendScore, digitalScope, productionScope and prScope across more than 20 markets. SCOPEN analyzes and monitors more than 8,000 advertiser-agency relationships worldwide and collaborates with the evolution and growth of more than 250 global brands. R3 and SCOPEN have partnered on the biennial Agency Scope project in China since 2006.
Daisy joined R3 as an Analyst in 2021. She brings more than 11 years of experience to her role, having worked in media audit at a consultancy and a 4A's agency. Working across cosmetics and FMCG clients, Daisy applies her deep understanding of media audit to her work. In her free time, she enjoys fitness, cooking, and travel.
A graduate of the State University of New York, Dave started his career in Agency Account Management with roles at Ogilvy, MRM and other agencies. It was his move to digital agency R/GA in 2005 where his career truly blossomed. Promoted to a Business Development role in 2012, Dave oversaw one of the most successful agency growth phases in the industry, helping R/GA become a global powerhouse and recognized leader in the industry when it comes to Digital Transformation.
Divya was previously at Edelman where she worked on GSK and Reckitt brands and brings experience in marketing analytics, CRM management, media, and advertising. She is based in New York and graduated from Northeastern University.
Ed serves as the CFO for R3 and is a BTR Consulting Managing Partner. He joined R3 in 2013 and developed and managed the firm's Financial Media Audit practice. Prior to that, he worked at Reckitt Benckiser where he was the Head of Internal Audit for the Americas. He also worked at Ernst & Young for 10.5 years in the Business Risk Management services practice offering various services to clients around the world including, operational and financial audits, forensic reviews and special projects including media audits.
Emily is an Associate Consultant at R3 New York. She joined us from the University of Pennsylvania where she studied Political Science and History, and has experience as a paralegal and rotational analyst. Beyond textbooks and lectures, her interests on campus extended to environmentalism and alternative energy solutions. Emily grew up just outside of New York City in Westchester, NY, but home with family is Southern Florida. Off duty, she loves to cook, watch stand up comedy, and make pottery.
A graduate of the University of Michigan with a bachelor's degree in Communications, Emily brings over 9 years of marketing expertise with extensive experience in leading global, integrated advertising accounts. Her agency experience includes TBWAChiatDay NY and Ogilvy & Mather on accounts such as adidas, Accenture, NASCAR and Coca-Cola where her passion for building brands and driving business through storytelling and creativity were honed.
Fredrik brings over 25 years of experience in leading and transforming large organizations across the globe, including Europe, South America and Asia. He has a proven track record in branding, marketing, sales, corporate transformations, and championing sustainability initiatives. His current focus is on leveraging computer intelligence to redefine organizational processes and outcomes, to positively enhance the experiences of all whom they touch.
Gloria is based in R3's Singapore office, and she is primarily responsible for handling payables. Gloria has five years of experience working in multinational companies, across Business Operations, Tax Reporting, Finance, and Accounting. Most recently, she handled business operations and accounts at US-based company, Pacific Star Corporation. During her free time, she enjoys watching movies, exercising, and baking.
Job Titles:
- Co - Founder
- Principal
- Co - Founder and Principal at R3
Greg is the Co-founder and Principal at R3, based in our New York office. He established R3 as a globally minded independent marketing consulting firm in 2002, after seeing the need for CMOs to have a trusted advisor and counselor in areas of marketing transformation, effectiveness and efficiency. Prior to establishing R3, Greg held senior executive roles in agencies in the US, Europe, and Asia-Pacific.
Originally from Australia, Greg has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance. The author of three books on marketing, his most recent Global CMO: Best Practice in Best Practice in Marketing Effectiveness & Efficiency Around the World, Greg's insight and industry knowledge can be found in publications like the Wall Street Journal, New York Times, Financial Times, Business Insider, Advertising Age and Adweek.
Guillermo is a Lead Analyst based in R3's New York office. His 30-year career started in advertising agencies, from Consumer Insights Manager in DDB, to Regional Account Director in JWT/Mindshare managing several accounts for Unilever. Guillermo later moved in-house and was Head of Corporate Communications for Latin America at Citigroup, and Senior Business Leader for Affinities and Sponsors at Zurich Insurance. Most recently, he was Lead Analyst at Cortex Consulting Group, where he developed the global digital media benchmarking practice and created multiple benchmarking and analytics methodologies for global advertisers.
Job Titles:
- Senior Consultant
- Senior Consultant at R3
Hailey is a Senior Consultant at R3. Her key strength lies in her ability to provide strategic guidance in developing innovative and fit-for-purpose Agency Ecosystems that deliver transformational impact in marketing operations. Hailey's ability to conduct thorough industry deep dives to inform her strategic recommendations is a testament to her commitment to excellence and an insatiable thirst for knowledge. Her passion for staying abreast of emerging technologies and trends is evident in her work, as she continually incorporates the latest advancements into her recommendations. Hailey's commitment to achieving exceptional results has been instrumental in driving our team's success and earning the trust of clients like Nike, Unilever, Heineken, Reckitt, Kellogg's, and more. Prior to R3, she was a strategic planner who played a pivotal role in developing both strategic and tactical digital initiatives for lead clients through in-depth research and analysis of customer journeys and digital ecosystems. Her agency experience includes PwC, Vertic, and GroupM. She is a Google Ads certified specialist and skilled in planning and running audience-first campaigns on digital and social media for brands like GSK, FairPrice Social Entreprise, and Tiffany & Co.
Haining joined R3 in 2020 in the role of Analyst. Prior to R3, Haining worked as a resource operation manager at iQIYI, managing iQIYI's self-made show projects. She has 9 years experience of working in traditional media, 3 years in the Internet industry, and 12 years in media/advertising. Outside of work, she likes traveling and watching variety shows.
Job Titles:
- Associate
- Consultant
- Associate Consultant at R3
Hanae is an Associate Consultant at R3. She graduated from the Environmental Studies programme at Yale-NUS College, and brings experience working in digital marketing. In her spare time, she enjoys running and gardening.
Job Titles:
- Associate
- Consultant
- Associate Consultant at R3
Hazel is an Associate Consultant at R3, supporting local, regional, and global projects. Before joining R3, he worked at an expert network firm where he identified and connected with eligible experts from all walks of life, giving him insight spanning various industries. Hazel joined R3 as a Marketing Specialist and created media content and agency relationship management. He now works closely with R3 consultants on Agency Modeling and Review projects for clients across FMCG, F&B, Fashion, Tourism and B2B, including Unilever, P&G, McDonald's, Adidas, and Hilton.
Herry joins R3 as an Analyst, after graduating with a bachelor's of mathematics from Capital Normal University and University of Cincinnati. During university, he spent two years living and studying in Beijing, China and two years living and studying in Cincinnati, America. Besides work, Herry enjoys listening to all kinds of music and playing video games.
Hui joined R3 in 2008 from J&J Australia, where she served seven years in various marketing roles. Prior to J&J, she had four years brand marketing experience at Pfizer. She brings a unique understanding of the needs of multinational clients and best practice in process management and agency management.
Ishan brings over a decade of experience in account management, business growth and client strategy. He is a specialist in optimising the Client/Agency relationship to accelerate business growth, foster innovation, and drive the value of marketing investment. Prior to R3, he held leadership roles at top digital & integrated agencies within WPP in Europe & Asia, working with global, regional and flagship local clients including Danone, Nestle, BP, 3M, Grab and Kellogg's. He's passionate about nurturing the next generation in advertising - as a member of the IPA New Business & Marketing Council, he's worked on improving the pitch process and the implications on agencies & their people, and attracting, retaining and mentoring the best new business talent in the UK.
Job Titles:
- Senior Analyst
- Senior Analyst at R3
Jack Gao is a Senior Analyst at R3. Prior to joining, he worked at Accenture, assisting operation leads in managing team performance. In his current role at R3, Jack works on various data analysis projects and delivers insights on fee and performance benchmarks. In his spare time, Jack likes playing video games, archery, and snooker.
Job Titles:
- Media Leader
- R3 's Media Leader
Jeremy is R3's Media Leader based in London. He brings over twenty years of experience and an MSc degree in media planning to his current role at R3. Jeremy offers a unique perspective on Asia's media, having worked in Australia, Malaysia, Taiwan, Hong Kong and finally, mainland China. He has also led teams on Coca-Cola, P&G and Unilever. Jeremy works on a diverse range of media related projects for R3.
Job Titles:
- Group Operations Director
Jeslyn joined R3 in 2007. She has extensive operations experience, having worked with local communications agencies, and helps us drive greater efficiencies and effectiveness in the way we work.
Job Titles:
- Senior Analyst
- R3 As a Senior Analyst
Jia Liu joined R3 as a Senior Analyst. She brings 15 years of experience to her role, having worked at 4A's media agencies, including Aegis Media Group (Vizeum & Carat) and Publicis Group (Optimedia) where she oversaw the negotiation of TV/OTV plans. Jia has worked with clients across FMCG, IT/ telecoms, automotive, media, and pharmaceutical industries. Outside of work, she likes traveling, watching movies, and playing with her dog.
Job Titles:
- Senior Consultant
- Senior Consultant at R3
Jie Mo is a Senior Consultant at R3. She joins the company with nearly 17 years of media planning experience at 4A's agencies, including Carat, Hakuhodo, and Dentsu. Jie has extensive experience working with automotive brands like TMCI, Lexus, Acura, Honda, and Subaru. In her spare time, she enjoys traveling, reading, and watching movies.
Job Titles:
- Senior Consultant
- Senior Consultant at R3
Jing is a Senior Consultant at R3, focusing on the digital landscape. She bridges the gap between clients and agencies, ensuring that transparency and accountability are in place. She brings experience working across several industries such as Beauty, Power and Utilities, Retail, Grocery, Telecommunication, FMCG, Government Services, and Tourism across brands like L'Oreal, The Coca-Cola Company, Singtel, Sentosa, Kenvue and MCI. At R3, Jing has a wide variety of experience focusing primarily on Media, Digital and Data strategy to business marketing complexities, Media Pricing, Media Audit, and Pitch Management. Beyond the numbers and strategies, Jing is a digital enthusiast who embraces the ever-changing landscape, blending the art of storytelling with the science of data.
Jovyne has over 7 years of experience cutting across client, agency and consulting spaces. Her experience is focused on digital marketing, working with global brands spanning categories such as beauty, consumer technology, CPG, lifestyle, oil and gas, pharmaceutical, technology services, and travel and hospitality. She helps clients drive value in areas such as digital media audits, strategic benchmarking, marketing technology consulting and Agency Reviews. Having previously been based in both Singapore and London, Jovyne has worked with global, regional and local teams from L'Oreal, Sony, Nestle, Mastercard, Hilton, Amgen and many others.
Joyce joined R3 as an Analyst in 2021. She brings to her role twelve years of experience working in TV media advertising, a strong sensitivity to data, and logic analysis capability. Prior to joining R3, Joyce was in charge of advertising resource management at a Chinese media company where she collected data, generated in-depth reports, and formulated price systems. In her spare time, she likes to cook up desserts and watch television dramas.
Job Titles:
- Accountant
- Accountant at R3
Kai Yi is an Accountant at R3. He brings experience in cash flow flow management, cost control and liaison with auditors. He was a Finance Officer in his previous role, handling accounts for three subsidiary companies.
A graduate of the University of Notre Dame, Kate is a global media and marketing leader with over 13 years of experience. She has a strong background in client management, strategic planning, and operational problem-solving across brand and performance campaigns. Kate has a passion for bringing digital innovation and data-driven solutions to the brands she's worked on. At R3, Kate has a wide variety of experience focusing primarily on Agency Model and Agency Review projects, as well as bespoke digital and media projects. She's worked across many verticals including finance, pharmaceuticals, CPG, FCMG, beauty, and tech across brands like Sony, Eli Lilly, McDonald's, Kellanova, Colgate, Ally, Mastercard, L'Oréal, and Estée Lauder. Kate has a passion for driving meaningful change within our clients' evolving marketing organizations and bringing her many years of agency experience to designing solutions. Prior to joining R3, Kate worked on brands such as Google, Diageo, Delta, Carnival Cruise Lines, and Elizabeth Arden at media agencies like Essence, PHD, and Assembly.
With an extensive track record as both agency and client lead for multiple blue-chip brands including Johnson & Johnson, IBM, Samsung, Cisco, Pfizer and Unilever, Kate has a wealth of experience as a leader in media management, marketing communication and digital transformation. Her 30+ years experience has been based in London, Tokyo, Hong Kong and Istanbul, working globally, regionally and locally. She is noted for cutting through complexity; her signature strength is developing strategies and solutions by building right partnerships to complement internal structure/talent and leading through passion, influence and capability building.
Krystal joins R3 as a Growth Manager after a career in digital marketing both in agency and in-house capacities. She started her career in a digital agency based in New York City and worked with clients from all across the country to achieve their business goals and develop their marketing strategies. She then moved on to undertake an account manager role in a Singapore-based content marketing agency and continued to hone her skills. Prior to joining R3, Krystal spent time at Bytedance (TikTok's parent company) in the User Growth team, managing growth objectives for all brands under Bytedance.
Job Titles:
- Associate
- Consultant
- R3 As an Associate Consultant
Kun joined R3 as an Associate Consultant. Before joining R3, he worked for a legal firm as an industry researcher. He brings compliance management and data analysis experience to R3. Outside of work, Kun enjoys photography.
Lana brings over 20 years' experience in integrated media strategy, cross-channel investment, and performance marketing. Prior to R3, she held several leadership roles at top media agencies within Omnicom, WPP, and Publicis working with Global and US clients such as American Express, BMS, Capital One, and Audible, an Amazon Company. Lana has the unique ability to ‘think big -and small' - to see the major business challenges and also dig into the details to make solutions a reality.
Lara hails from the Philippines and brings over a decade of media knowledge. Her career began in a local media agency, where she managed accounts for esteemed clients like Johnson & Johnson and Hyundai. She later moved to Singapore and handled regional accounts for Hyundai and HP, and engaged with diverse clients spanning various industries including Abbott, Grab, and Franklin Templeton. At R3, Lara focuses on digital media audits, benchmarking exercises, agency reviews and new business initiatives. Beyond work, she enjoys watching K-dramas and TikTok content.
Laura completed her bachelor's degree in Information System Engineering. She previously worked at a strategic brand consultancy company as a Finance Analyst and provided business and finance management consulting to SMEs while pursuing her MBA degree in finance management.
Lifang joined R3 in 2017 in the role of Senior Consultant. In her previous position as planning partner with Mindshare, Lifang managed a traditional and digital media planning team for one of the biggest FMCG clients in China. With over 10 years' experience working with both major local and international clients, Lifang brings in-depth experience in strategic media planning, brand entertainment and managing media team performance. She spent two years in England earning her MBA. Outside of work, Lifang enjoys traveling and spending time outside.
Job Titles:
- Researcher
- R3 in 2021 As a Researcher
Lilith joined R3 in 2021 as a researcher, working on key projects like Carlsberg, Mondelēz, and Samsung. Coming from an agency background, she shows great responsibility and care in her work. Outside of work, she prefers to stay cozy and calm.
Job Titles:
- Consultant
- Consultant at R3
Lindsay is a Consultant at R3, bringing over 15 years of agency investment and global media consultancy experience to her role. Her understanding of both C-suite and procurement challenges, and passion for data-forward solutions, drive her media performance innovation. Lindsay brings a wide array of client experience including Tech, Auto, FMCG, Retail and Entertainment.
Job Titles:
- Senior Analyst
- Senior Analyst at R3
Lucy is a Senior Analyst at R3. She brings more than 20 years of experience in deep data analysis across a wide selection of clients. Before joining R3, she worked agency-side in strategic and technical planning. Outside of work, Lucy enjoys traveling, and watching television dramas and variety shows.
Martha is based in London and handles a hybrid role, working as a Consultant and Senior Growth Manager at R3 EMEA. She began her career at Accenture before moving to the boutique consultancy, The Future Factory. She later honed her business development skills at WING, where she nurtured relationships with brands such McLaren, Standard Chartered and Coca-Cola. Martha's experience in a corporate business environment combined with exposure to the workings of independent creative, digital and communications agencies has provided her with an in-depth understanding of the marketing and media industry. Martha enjoys the diversity of client challenges and has an acute interest in the building and management of brands.
Matt Li joined R3's Beijing team as an Associate Consultant with 5 years of experiential marketing experience. Prior to joining R3, Matt worked for an international event agency and served world-renown brands in automotive, IT, and finance, and across ATL and BTL campaigns using his project management experience. Matt is sensitive to changes and has a flexible mindset. He graduated from Ohio State University with a Bachelor's Degree in Communications in 2016. Outside of R3, Matt enjoys playing video games and watching all kinds of competitive sports.
Melvin joined R3 in 2017 in the role of VP Growth for Asia Pacific. He has more than 13 years of marketing and communications experience, both in-house and on the agency side, where he consulted for brands like Electrolux, United Airlines, Michelin Tyres. He was formerly the Regional Director at A.S. Louken, where he helped establish the agency's offices in Indonesia and Philippines, and led branding and communication projects for clients from a wide range of industries such as retail, FMCG, engineering, logistics, and construction.
Michelle brings more than 20 years of substantial integrated marketing and communication expertise, with strong focus on strategy, in-depth agency and brand marketing insights across MNCs and local cultures. Her most recent role was Head of Brand Marketing at Polestar, a NEV automotive company originating from Sweden. Prior to that, she was the Country Lead and Head of Brand Marketing at J.M Smucker; and Business Lead and Head of Saatchi & Saatchi Beijing.
Mindy joins R3 as a Media Analyst. She has more than 10 years of Tactical Planning experience in Dentsu, serving clients across automotive, beauty and luxury. Mindy also has rich experience in the digital media space, especially in the area of OTT/OTV strategy and planning, media analysis and KPI optimization. In her downtime, she enjoys traveling, movies and mobile gaming.
Job Titles:
- Senior Consultant
- Senior Consultant at R3 China
Leading R3's Transformation Team in China, Ming primarily serves marketers in the automotive, CPG, luxury and mobile industries. He works across a range of topics with particular emphasis on strategic and operational transformation, marketing investment and ROI optimization as well as compliance improvement.
Prior to joining R3, Ming worked with multiple global PR & marketing agencies on strategic planning and account management, covering various brand categories, including luxury and lifestyle, automotive, travel and leisure.
Moya is a Senior Consultant based in R3's New York office. With over 16 years of experience, she is responsible for marketing transformation. Clients rely on her for sound advice and expertise when it comes to evolving agency models, improving partner relationships, fit-for-purpose organizational design, insightful benchmarking, and thorough agency reviews. Her background at creative agencies means she is keen to dive into brand strategy and can advise on content production models including in emerging technology such as AI and Influencers. Moya has a passion for operational excellence and takes pride in working quickly to meet client expectations. She is also a mentor to her team members, establishing training programs and sharing guidelines to encourage growth for new staff. While Moya has worked in almost all categories across CPG, Finance, Digital, Retail, and Healthcare, her passion will always be in technology - her family calls her their "CTO".
Nico brings strategic and business skills to R3 with 12 years experience working at 4A's agencies, including McCann, VMLY&R, and Dentsu. She has a deep understanding of FMCG, Cosmetic and Skincare, Personal Care and Lifestyle categories, and has worked across brands such as IKEA, Unilever, L'Oréal. and Pepsi. In her spare time, Nico is an outdoor enthusiast. She enjoys surfing, cycling, and skating.
Paul brings a unique background to his position at the firm, as a graduate of the George Washington University with degrees in both business (BBA) and political science, as well as professional experience in government, consulting, and media. Prior to joining R3, Paul worked in the United States House of Representatives, the Albright Stonebridge Group, and OMD, where he spent several years as a Global Strategist serving clients in luxury automotive. Paul is extremely passionate about problem-solving and is most regarded for using his technical expertise in data, analytics, and visualization; in order to provide clients with in-depth analysis that answers complex questions, and strategic insights to guide key decisions.
Job Titles:
- Principal Consultant
- Media and Advertising Leader
Penelope is an experienced media and advertising leader with 20 years of experience in client, creative and media roles. As a pivotal member of the R3 team, her expertise lies in media and digital advertising, production innovation, and reshaping agency models to stay at the forefront of industry trends and deliver exceptional results for clients. She has a proven track record in diverse brand categories, including consumer goods, technology, healthcare, government and automotive, working with prominent global names such as Procter & Gamble, Kenvue, L'Oreal, Google, Oracle, SAP, Porsche, Audi, Volkswagen, and Singapore Airlines. Her ability to continuously adapt and build on the perspectives from this unique position at the intersection of business, agency, and brand has consistently translated into successful outcomes for clients. Penelope has a breadth of media experience, including creative data utilisation, where she pioneers innovative approaches to unlock untapped business opportunities that marketing is uniquely positioned to deliver. She firmly believes that data-driven insights in the hands of the brave can revolutionise the media landscape.
Priya brings over 15 years of strategic business and marketing experience to her role as Senior Consultant. In her most recent corporate role, she helmed the local office of a global media agency, overseeing global, regional and local clients. Priya's agency experience spans three networks and several brands. She also has extensive client-side experience through her stints at P&G and Singapore Tourism Board. Priya's favourite value is curiosity. She loves learning anything about everything and her brain is full of trivia that every so often comes in handy.
Job Titles:
- R3 As Senior Media Consultant
- Senior Media Consultant
Rima joined R3 as senior media consultant in 2011 and is currently based in Jakarta. Rima started her career in media, marketing, and research at leading communication and marketing companies. She has 20 years of media and research experience working with Coca-Cola and Unilever. Her experiences cover the Asia consumer market, with a particular focus on Southeast and North Asia.
Born in South Africa, Rykie has spent almost twenty years in Namibia and Mozambique working with local media owners in TV, Radio, Print and Digital/Social. She worked as the Country Affiliate Manager for the Southern Africa region for TV Africa, a network that broadcasts into 34 African countries in French, Portuguese, and English. For the last 18 years, Rykie has run her own consultancy business during which she consulted to Samsung, GSK, Barclays/ABSA, and other retail brands, overseeing strategies, execution, and media spend in the Africa region.
Sabrina joined R3 with more than a decade of rich experience on both marketer side and in agency management. In her previous role at Ernst & Young, she worked on China marketing campaigns to drive business. While still in her twenties, she owned and ran her own agency, operating in four cities across China and working closely with McDonald's and BMW. In 2012, she was voted one of Ad Age's ‘Women to Watch.' She became the Managing Director of R3 China in 2015, and her core role is driving more China business with the best marketers and agencies.
Job Titles:
- Finance Director
- R3 's Finance Director
Sam is R3's Finance Director based in our Singapore office. He was previously an Audit Assistant Manager at PwC where he dealt with a diverse portfolio of clients across Singapore listed entities, and companies within the shipping and construction industry. Before joining R3, Sam was an Assistant Accounts Manager of a Singapore Listed Company.
Job Titles:
- Marketing Specialist
- Marketing Specialist at R3
Sammi is Marketing Specialist at R3. Prior to joining R3, she has relevant work experiences in Marketing and Public Relations. She has deep insight in marketing management from both marketers and agencies' points of view. In her free time, she enjoys traveling, photography and tennis.
Sarah oversees R3's consulting operations in her role as EVP, Delivery, and manages our in-house marketing team globally. She has spent almost two decades building C-suite and brand reputations, developing and executing marketing strategy, and establishing internal frameworks that improve overall business performance for companies in the Americas, EMEA, and Asia Pacific. Over her career, Sarah has helped CEOs, CMOs, and CFOs identify core messaging and convey complex information to key stakeholders in engaging ways. Some brands she has delivered to include Google, Procter & Gamble, Unilever, Toyota, Gucci, Estée Lauder, and Starbucks. Sarah is adept at editorial, strategic communications and public relations, design, and production. She has worked in engineering, publishing, food, and travel, and is a published writer and photographer.
Seema is a seasoned professional with two decades of experience in the marketing and communications industry. As a Partner with R3, she is responsible for working with leading marketers to drive a transformational agenda and convert their marketing efforts into business results. Seema works with global marketers like Mastercard, P&G, Singapore Airlines, Unilever, Danone, Coca-Cola and American Express on projects involving agency models, in-housing, partnership ecosystems, performance tracking and measurement frameworks. With cross-category experience spanning CPG, Travel, F&B, Pharma and Healthcare, Automobile, Financial Services, and Technology, Seema delivers a well-rounded perspective to projects. In her past life, Seema has spent time with reputed and award-winning agencies like Ogilvy and McCann, which has enhanced her strategic and creative capabilities. She is passionate about capability building and thought leadership and has an expanded role to include talent management and training across R3 offices.
Job Titles:
- Senior Financial Consultant at R3
Seth is a Senior Financial Consultant at R3 and supports all fee and audit-related work. He was previously an Audit Manager at Deloitte & Touche LLP, where he was involved with the audits of several IPO, listed companies, global MNCs and local SMEs. He has extensive experience in auditing various industries such as engineering consultancy, marketing, real estate, pharmaceutical, travel agencies, construction, semiconductors and legal.
Job Titles:
- HR Director
- HR Director at R3 China
Shawn Lee is HR Director at R3 China. He previously worked at Innocean China (Hyundai Group's in-house agency) where he was responsible for HR across Asia Pacific and, specifically, for Media teams. He brings to his role a deep understanding of the advertising industry, staff and structure management, and recruitment, performance appraisals, and cost control management. Outside of R3, he likes to workout and travel with his family. Boxing and basketball are his favorite sports.
Sherry joined R3 as an analyst in 2021. Prior to joining, she worked at a 4A's media agency as a media planner for 7 years and worked across clients in FMCG, luxury, and travel industries. She is detail-oriented and has a good understanding of media trends. Sherry brings in-depth media insight to media audit projects at R3. In her spare time, Sherry enjoys traveling, reading, and watching movies.
Sherwin started his career as an auditor at a public accountancy firm. He has more than 10 years of work experience in finance in different roles within Tech, Agriculture and Media companies.
Shinta joined R3 with over 14 years of experience in consumer insights and marketing. Started my professional career in ACNielsen and spent most of my marketing career working in Coca-Cola where I held various research and marketing roles, in charge of global brand portfolio strategy and management as well as led multiple integrated campaigns. Afterwards, I ran a small enterprise company, specializing on property sales and management while still involved on various research and business development projects of both local and multinational companies.
Shufen is Co-founder and Principal at R3. She brings more than two decades of experience helping brands increase the effectiveness and efficiency of their marketing through the optimization of agency partnerships and measurement. Companies Shufen has worked with include Coca-Cola, P&G, L'Oréal, Unilever and Mastercard.
As part of her commitment to grow the positive impact of marketing in Asia Pacific, Shufen has been elected multiple times since 2010 to lead the industry association IAS (Institute of Advertising) which has since merged with the local 4A's into the Association of Advertising & Marketing Singapore (AAMS). Shufen is serving her second term as president and is focused on initiatives that will reinforce Singapore as the marcoms hub of Asia. She chairs the regional marketing effectiveness platform APPIES, serves on the board of Singapore Turf Club and Kallang Alive Sport Management (KASM), and mentors European startups venturing into Southeast Asia. She is the co-author of three books on marketing leadership and digital transformation, a passionate champion of women, and founder of Women of the World (WoW) - an initiative to connect and elevate women in the marketing industry.
Job Titles:
- Junior Designer
- Junior Designer at R3
Sivani is a junior designer at R3, driving impactful storytelling through data visualisation. Instrumental in delivering high-quality presentations to clients like Mastercard, McDonald's, GSK, Coke and Sentosa, Sivani also enhances R3's internal branding with brand-led collaterals. Her design philosophy revolves around shaping meaningful experiences and interactions, be it in the digital realm or the tangible world. She's passionate about bringing innovation and finesse to every project.
As Operations Manager in R3's Shanghai office, Sophia brings expertise in dealing with multinational companies from her previous work at a German automotive engineering firm. At R3, Sophia supports global agency evaluation for Samsung, among other projects. When she's not hard at work, Sophia likes to unwind by cooking, travelling, and watching dramas.
Job Titles:
- Senior Consultant
- Lead Analyst
Sunny joined the R3 team in Beijing in 2007. In her role as Senior Consultant, she has been involved in several major global, regional and local assignments, including Barclays, Ferrero, JNJ, and R3's EnSpire research. Her previous roles were on the agency side, and she is now one of R3 Beijing's most experienced local consultants.
Job Titles:
- Senior Consultant
- R3 As a Senior Consultant
Sunny Sun joined R3 as a Senior Consultant. Before joining, she worked as a media manager that was In charge of media planning and buying for all media channels at SH Disney Resort. She worked for both agency-side and client-side and has a good understanding how agency works and also business thinking from client-side. In her current role, she will focus on media audit projects. Outside of work, she likes traveling, cooking and playing piano.
Swathi is a digital media expert with a passion for data led strategies and marketing technology. She leads the Digital Strategic Consulting division of R3 managing global projects for clients such as P&G, Unilever, L'Oréal, Estee Lauder, Colgate, Lenovo, Microsoft and Mastercard. As an insightful thought leader and effective communicator, Swathi often represents R3 at industry events and on client capability building projects. Prior to R3, Swathi has had a broad range of experiences from performance marketing and data analytics at Havas Media to leading product development for subscription commerce platforms and growth hacking for D2C e-commerce start-ups. In her free time, Swathi works with NGOs on educational, rural development and women empowerment projects. She spent a year in rural India volunteering with a girl's orphanage.
Syifa started her career in digital marketing, specializing in SEO before widening her spectrum towards biddable campaign optimization and overall digital media strategy planning. She has 10 year's experience working at media agencies across categories, working with brands like Chevrolet, L'Oréal, Nestlé, XL Axiata, UOB and Samsung. Her campaign experience extends from awareness, conversion, e-commerce to app installation. Syifa has also expanded her professional horizons by managing media in the Malaysia market to deliver audience precision, digital excellence and innovation. C
Job Titles:
- Senior Operations Manager
Teresa joined the R3 team in 2012. Before joining R3, Teresa worked in the tourism and consulting industries for many years. She has rich experiences in event co-ordination and travel planning and has served clients such as HP, BMBS, ABB, and McKinsey. She is currently responsible for arrangements within our Beijing office, and oversees the itinerary of the managing director of R3 China, and supports wider team management. During her spare time, Teresa likes to visit museums and exhibitions, and watch dramas.
Job Titles:
- Consultant
- R3 in 2019 As an Associate Consultant
Teriea joined R3 in 2019 as an Associate Consultant. Before joining R3, she has 7 years of experiences among creative/digital/CRM agencies, giving her a good understanding of Eastern and Western views. In her current role, she primarily works on the Agency Scope project. Outside of work, she spends her time on her own business, and learning French.
Job Titles:
- Associate
- Consultant
- Associate Consultant at R3 New York
Thomas is an Associate Consultant at R3 New York. He joined us from UC Berkeley where he studied Environmental Economics, and has some start-up consulting experience and data analysis experience at an asset management firm. Thomas grew up in Santa Monica, California. When he's not at work, Thomas can be found watching soccer (huge Arsenal fan), DJ-ing, or cooking.
Job Titles:
- Senior Consultant
- R3 As a Senior Consultant
Tina joined R3 as a senior consultant in 2021. Prior to that she worked at international and local agencies for more than 15 years. She has experience working across traditional and digital media, and has deep insight on local consumer engagement. In her spare time, Tina likes painting, taking roadtrips, and doing yoga.
Tony is an experienced senior media and digital leader, with 19 years of experience across leading global media agencies such as Dentsu, OMD and MediaCom. Most recently, he was Media Director at Dentsu and managed clients such as Infiniti and Didi. Other clients under his portfolio include Taobao, Volkswagen, Dell and HengFeng Bank. His strengths lie in media strategy, consumer insights, market trends and data analysis. Tony enjoys travelling and all kinds of sports in his free time.
Job Titles:
- Country Director, Indonesia
Vera joins R3 as Country Director for Indonesia, bringing with her two decades of work experience in many areas, including but not limited to marketing and promotions; business development; digital transformation and technology; product development, and technology not just in her home country of Indonesia but also in Malaysia and in the Philippines. As a proven entrepreneur and business leader, she has managed clients that include large multinational and blue-chip companies across a diverse range of industries including airline, automotive, banking, FMCG, telecommunications, tobacco and pharmaceuticals. She is passionate about women empowerment and contributes towards the cause by volunteering in a women's network's tech committee.
Vera started her career interning at KPMG before working at PwC where she was engaged in audit for several companies, including one of Indonesia's leading cigarette manufacturers. Prior to joining R3, Vera was a Senior Internal Audit Specialist in a trading company. In her spare time, she likes to play badminton, travel, watch movies and television dramas.
Job Titles:
- R3 As a Financial Analyst
- Senior Financial Consultant
Born in Indonesia, Veronica joined R3 as a Financial Analyst in 2012. She arrived with financial analysis experience in several global MNCs, and supports all fee and audit work at R3. As a native Bahasa speaker, she brings fresh perspective to our SE Asian clients.
Born in Hong Kong and educated in the U.S., Vickie is a marketing and advertising veteran with over 20 years of experience in 14 markets across Asia Pacific. Her core expertise in marketing efficiency, growth strategy, workflow process and change management comes from having built and operated a regional outsourced marketing operation with 45 FTEs across 9 offices delivering end-to-end solutions to MNCs with complex stakeholder matrix and agency structures. In addition to her practice in marketing and communications, Vickie is trained in design thinking and business model prototyping by IDEO, and recently received certification in strategic conflict resolution and mediation.
Job Titles:
- Senior Consultant
- R3 As a Financial Consultant
Yi-Lin joined R3 as a Financial Consultant in 2017 and supports all fees and audit-related work. She was previously an FP&A analyst at Johnson & Johnson Singapore supporting the China market as well as an Audit Assistant Manager at PwC, where she mainly specialized in the Real Estate and Oil & Gas industries. A self-proclaimed extroverted introvert, Yi-Lin loves travelling to places of rich historical importance and has lofty dreams of being a hostess extraordinaire and an author of a book one day.