SPEAK TO PERSUADE

It's not what you say, but rather, how you say it that can have the greater impact. And yet, we spend so much time focusing on the what and never enough time on the how... In today's highly competitive global marketplace, your level of knowledge, expertise, and track record may not be enough to be heard above the din of other voices vying for the same attention. Standing out from your competition, whose message may sound all too much like your own, has become more challenging than ever. Winning requires knowing much more than what you want to say; it requires knowing how you want to say it, combined with a powerful and persuasive delivery... How long do you think it takes for someone to have an impression of who you are and what they think you're capable of accomplishing? When people meet you for the first time, do they feel drawn to you, neutral or perhaps repelled?