SUMA SOCIAL MARKETING - Key Persons


Kathy Jones

Kathy Jones manages SUMA's outreach efforts. She excels at engaging stakeholders and partners, making their community organizations part of our team. She has built a strong network of medical providers in Arizona to promote the PowerMeA2Z vitamin campaign, which is considered a national model.

Myra Spector

Job Titles:
  • Researcher With a Specialty in Hispanic
Myra Spector is a bilingual qualitative researcher with a specialty in Hispanic research. Throughout her 20+ years of experience, Myra has honed her craft. She designs and tests messages that educate the public about the issues and products that most affect their lives. Her attention to detail and deep understanding of Hispanic cultural issues have made her a valuable addition to the SUMA team since 2007. For SUMA, she provides Spanish translation, data analysis, and focus group facilitation.

Susan Poag - Founder

Job Titles:
  • Founder
Susan Poag, founder of SUMA Social Marketing, has created a company devoted to promoting health, well-being, and self-sufficiency. She has a passion for social marketing and is a strong proponent of the model. With experience in facilitation, research, community-based partnership, strategic planning, and creative media, she has grown SUMA from an Austin, Texas-based firm to one with national stature. SUMA has received numerous awards for excellence in communication, training, and print and video programming designed for diverse audiences.

Tessa Baker

Tessa Baker is a qualitative researcher and project manager who has been on the SUMA team since 2014. She is a writer and skilled researcher with experience in focus group moderation, in-depth interviewing, qualitative analysis and report writing, and research instrument design. She lends her talents to SUMA's work as the lead project manager, keeping client expectations, timelines, and budgets at the forefront.