U1 - Key Persons


Sean Smith

Sean has been involved in experience research and strategy for over 20 years. With a background in Psychology and a keen interest in technology, Sean is passionate about the use of research to inform experience design decisions. He firmly believes that the best experiences are those which recognise the human that resides at the centre of all interactions.

Tony Eustace

Tony has been at the intersection of research and technology for over two decades. In 1997, he co-founded the digital market research and audience measurement firm Red Sheriff and conducted world-first user testing online. Tony is passionate about collaborating with clients to help uncover growth opportunities and deliver a far superior customer experience.