ARTBOOK PRINTING - Key Persons


Barry Friedland

Barry is a seasoned book professional with over 20 years of experience. As the founder of ArtBook Printing's parent company, Book Navigators, Barry has assisted publishers and self-publishers of every shape and size in managing their print needs, including artists, photographers, corporations, galleries, museums and academic institutions. Prior to establishing Book Navigators and ArtBook Printing, Barry co-founded InnerWorkings, a global print management agency with revenues in excess of $1 billion, where he successfully built and managed the company's vibrant book business. Barry's dedication to his craft is evident with his high touch approach to client service. With his vast experience and unwavering commitment to excellence, Barry and his team at ABP.com are the go-to choice for bringing any book project to life.

Rinck Heule

ArtBook Printing has a strategic partnership with Rinck Heule and his team at M.J. Jacobs LLC, an art book design firm with studios in Grand Rapids, MI and Ocala, FL. Rinck's approach to book design is a collaborative journey with the client. With every project, he strives to understand the essence of the book's content, capture its soul, and translate it into a captivating visual narrative, resulting in a harmonious fusion of the client's aspirations and his own artistic expression. Many of our clients have won multiple gold and silver IPPY awards, drawing accolades for a bespoke approach to the use of paper, print, binding and embellishments.

Sarah Morefield

Sarah calls Southwest Michigan home, where she resides with her husband and three daughters. She treasures time spent at the lake with her family, homeschooling her children, and traveling to their cottage up north.