ISBM

ISBM was founded in 1983 by DuPont, GE, and AT&T at Penn State to stimulate and support leading academics from academic institutions around the globe partnering with B2B companies for the purpose of directing, advancing and disseminating the Science of B2B Marketing... Established at Penn State in 1983, we pioneered the first B2B marketing research aimed at advancing the science of marketing, innovation, and sales for specialized B2B supply chain industries. Since our inception, we have partnered with over 350 billion dollar B2B businesses to refine processes, elevate team member capabilities, and integrate tools and systems to drive organic growth and measurable results... We specialize in coaching and empowering technical leaders to excel as market leaders. Our curriculum equips technically skilled professionals with the expertise to shape, direct, and implement B2B marketing processes strategically. Through hands-on education, we transform technical knowledge into powerful..