LINE 7 - Key Persons


Barry Wilson

Job Titles:
  • Founder of the Line 7 Brand
Originally Barry made workwear but being a sailor he soon introduced product to the sailing world. Word spread about how good it was and the reputation started.

Brand Story

Job Titles:
  • Master Your Voyage
The ocean is our element. Here in New Zealand, we're surrounded by water, and we've shown the rest of the world we know how to enjoy it. It's the kind of mastery that comes from hard-earned knowledge and just having the knack. A spirit of adventure and an ability to think differently. The grit to outlast and the skill to succeed. And a little good fortune never goes amiss either. Here at Line7, we've got that in spades. We've been making outstanding all-weather gear since 1963, and fair to say we've seen some storms. At times, we've even taken on a bit of water. But through it all, we've been able to steady the ship and still come out on top. Being named after the seventh line on a captain's hand - the length of which reflects the bearer's luck - might have helped us there. But we reckon it's about attitude as much as ability.