V2A - Key Persons


Eva Cruz Pena

Job Titles:
  • Coach
  • Executive
Eva coaches women like you break through blocks, frustrations and move past the fears that paralyze them so that they can feel confident in the pursuit of the GOALS, RECLAIM their POWER STEP boldly into their PURPOSE and VOICE their TRUTH. As a nurse turned mom turned theologian turned Air Force chaplain turned psychotherapist turned pastor turned business woman & life coach, Eva has had quite the journey, wouldn't you say? This journey has prepared her with a solid foundation to coach women become the best version of themselves. Eva has a bachelor's degree in Nursing from the University of Puerto Rico and worked as a hematology and Post-Partum nurse at the Mayo Clinic in Rochester, MN. She has a Masters of Divinity and a Masters of Arts in Counseling from Multnomah University. Eva has served in the Air Force Reserves as chaplain and has worked in the Multnomah Counseling Center as Counseling Intern. Most recently, she was on staff as Pastor of Womens Formation at Imago Dei Community while completing her Whole Person Coaching Certification. When she is not immersed in books learning something new, you can find Eva at home with her husband, two daughters and her labradoodle Olive. Most likely, she'll be daydreaming of tropical beaches and French macarons, creating art, shaking her hips to a good salsa song, playing dress up, scavenging the cupboards for artisan dark chocolate or preparing a sparkly drink with drinking vinegar. If you feel: Frustrated with an area of your life Limited by your career Stuck in achieving your goals Paralyzed by fear and unable to take steps towards your destiny

Larry Briggs - Founder, President

Job Titles:
  • Founder
  • President
Since founding Briggs Consulting, the original V2A Leadership company in 1989, Larry Briggs has coached and trained hundreds of high-performing CEOs, executive teams and entrepreneurs representing small to medium sized businesses throughout the U.S. Described as a highly innovative leadership expert well ahead of his time, Briggs has spent the last 23 years researching the fundamental forces that influence human behavior and business success. His V2A Leadership Technology™ arms clients with a simple, yet uniquely insightful framework of thinking and skills to overcome the most common barriers to leadership success. The result: breakthrough increases in productivity and profits throughout the client's leadership chain. Larry's proven experience in change management began in his twenties when he successfully conducted his first business turnaround of a struggling computer service bureau in Guam. Later, as one of the early vice presidents of Timberline Software, an early national leader in accounting software, he made significant contributions to both the marketing and distribution of their products. Over the years he has accumulated direct expertise in the high-tech, professional services and manufacturing industries. Altogether, Larry Briggs blends a highly inspiring message with real-world application for an outstanding learning experience that translates to results. His seminars and executive coaching methods dive into the heart of how great leaders function. Larry holds a BA in Accounting from the University of Puget Sound. He has taught at the University of Guam (Systems Analysis), George Fox University (Advertising and Public Relations), Mt. Hood Community College and Portland Community College (Public Speaking). Larry is available for: Speaking Keynote Leadership Retreats Board Retreats …plus a wide range of association and industry conferences.

Rick Oneal

Job Titles:
  • Associate