MORRELL WINE

The Morrell name is associated with several important "firsts" in the New York wine scene. In 1994, Morrell & Company became the first to hold a fine wine auction open to the public and the first to offer wine auctions online. In 1999, Morrell Wine Bar & Café opened at One Rockefeller Center, next to the newly relocated retail store, as the first "wine bar" in the city, dedicated to serving a wide range of wines by the glass, up to 100 selections at any time. Up to 2020, the Morrell Wine Group was the only wine retailer in New York with a wine bar, an auction division, e-commerce site and a wine storage company. Today, Morrell is focused on the fine wine trade with our retail store and Vintage Wine Warehouse Storage facilities, offering an unrivaled collection of highly allocated wines and unmatched expertise making us a go to destination for wine lovers and collectors from all over the world... A New York institution since 1947, Morrell Wine Group has expanded from a small wine store..

Also known as: Morrell & Company, Morrell Wine Group

Primary location: New York United States