SEMA - Key Persons


AJ Carney

Job Titles:
  • Director, Membership

Alan Josse

Job Titles:
  • Senior Sales Director

Alicia Gash

Job Titles:
  • Data Customer Service Coordinator

Alicia Steger

Job Titles:
  • PAC Manager, Government Affairs -

Amber Breceda

Job Titles:
  • Show Registration Coordinator

Andrea Brake

Job Titles:
  • Industry Sales Director

Andy Tompkins

Job Titles:
  • Trade Show Director

Angelica Hubbard

Job Titles:
  • Sales Operations Coordinator

Arturo Herrera

Job Titles:
  • Emissions Lab Supervisor

Ashley Reyes

Job Titles:
  • Senior Public Relations Coordinator

Austin Jesus

Job Titles:
  • Data Analyst

Becca Butler

Job Titles:
  • Industry Sales Director

Benjamin Kaminsky

Job Titles:
  • General Manager

Blake Darrow

Job Titles:
  • Software Developer

Bob Watson

Job Titles:
  • West Coast Sales Manager

Brian Paik

Job Titles:
  • Senior Sales Director
  • Sales

BRIAN REESE - CEO, President

Job Titles:
  • CEO
  • President

Byron Bergmann

Job Titles:
  • Project Manager, Member Services

Carlos Gutierrez

Job Titles:
  • Programmer / Data Base Administrator -

Celina Kluba

Job Titles:
  • Industry Sales Director

Chase Sojka

Job Titles:
  • Compliance Center Project Coordinator

Chelsea Smith

Job Titles:
  • Staff Assistant

Chris Standifer

Job Titles:
  • Project Manager Recognition Programs -

Christian Robinson

Job Titles:
  • Senior Director, State Government Affairs & Grassroots -

Colby Martin

Job Titles:
  • Director, SEMA Action Network ( SAN ) -

Courtney Wright

Job Titles:
  • Special Events Manager

Damary Ayala

Job Titles:
  • Customer Care Specialist

Dan Hobgood

Job Titles:
  • Senior Marketing Director

Daniel Ogden

Job Titles:
  • Emissions Lab Manager

Darin Mraz

Job Titles:
  • Senior Director, Information Technology

Darlene Yem

Job Titles:
  • Computer Technician

Darryl Dennis

Job Titles:
  • Graphic Design Manager

David Henninger

Job Titles:
  • Emissions Lab Manager

David Lee

Job Titles:
  • Facilities & Mailroom

Della Domingo - CCO

Job Titles:
  • Public Relations Director

Denise Waddingham

Job Titles:
  • Council Director

Doug McColloch

Job Titles:
  • Senior Editor

Doug Porcaro

Job Titles:
  • Data Analyst

Dylan Copella

Job Titles:
  • Software Developer

Ed Rodriguez

Job Titles:
  • Senior Graphic Designer

Elizabeth Munoz

Job Titles:
  • Membership Data Coordinator

Emily Chau

Job Titles:
  • Staff Accountant

Eric Snyder

Job Titles:
  • Senior Director, Federal Government Affairs -

Erik Wedin

Job Titles:
  • AVP Public Relations & Communications -

Erika Beltran

Job Titles:
  • Operations Coordinator / Customer Service Specialist -

Gary Leverton

Job Titles:
  • Senior Coordinator, Member Services -

Gary Vigil

Job Titles:
  • Senior Manager, Professional Development -

Gavin Knapp

Job Titles:
  • Director, Market Research -

George Afremow - CFO, VP

Job Titles:
  • Chief Financial Officer
  • Member of the Executive Leadership Team
  • Vice President
  • Vice President, Chief Financial Officer -

Gigi Ho - VP

Job Titles:
  • Member of the Executive Leadership Team
  • Vice President
  • Data Vice President, Operations -
  • DATA, Vice President of Operations
Gigi Ho has almost 20 years of industry experience, developing and launching leading-edge, SaaS-based data solutions for the automotive aftermarket. In her role as Vice President of SEMA Data, she will lead the vision, mission, and future direction of SEMA Data. Prior to joining SEMA, Ho had been an active industry volunteer, serving on the select committees for a number of SEMA councils and networks, including the Business Technology Committee (BTC), which was the foundation for the SEMA Data program, and she continues to speak at industry shows and events on topics of data, eCommerce, and marketing. Under her leadership, SEMA Data has grown to be the largest data warehouse of product information and expanded its member benefits to connect even more resellers and manufacturers. Ho believes with continuous solutions development and industry education, SEMA Data will help drive the growth of member businesses well into the future.

Gina Ledesma

Job Titles:
  • Executive Assistant / Project Manager -

Gordon Madison

Job Titles:
  • End Developer

Helen Ton

Job Titles:
  • Member Bookkeeper -

Hellwig Products - President

Job Titles:
  • President

Henry Flores

Job Titles:
  • Information Technology Operations Manager

Ian Enderby

Job Titles:
  • Emissions Lab Process Specialist

Jaelyn Young - VP

Job Titles:
  • Member of the Executive Leadership Team
  • Vice President
  • Vice President - People and Culture
  • Vice President of People
Jaelyn Young is the Vice President of People and Culture for SEMA. Young is responsible for the full spectrum of Human Resources including the Employee Experience, Benefits and Total Rewards, Employee Engagement from hire to retire, and Performance Management. Jaelyn brings 17 years of progressive Human Resources expertise where most recently she served as Vice President, People & Culture for The Marvin Group. This role afforded her the opportunity to enhance the people function to an operational market of 1100 employees. During her tenure at Marvin, she also supported both corporate headquarters and three subdivision of the company. Her contributions included enhancing the corporate culture through numerous process improvements, implementing technology to provided accuracy in data, and progressive policy transformations to enhance the company brand. Additionally, Jaelyn has held various leadership roles with increasing responsibility within aerospace organizations such as General Electric and Senior Operations. Jaelyn also was the VPHR for Flagship Inc. in San Jose, CA where she supported 5700 employees across the US. Her professional career is enhanced by her MBA, from Central University, SPHR-CP, Green Belt and Executive Leadership Certification from USC.

JAMES LAWRENCE

Job Titles:
  • Senior Consultant

Janet Lee

Job Titles:
  • Group Operations Manager

Jared Caldarone

Job Titles:
  • Product Development Engineer

Jason Kemmerer

Job Titles:
  • Data Analyst

Jason Mulroney

Job Titles:
  • Editorial Director

Jeff Dahlin

Job Titles:
  • Industry Sales Director

Jeff Kaysen

Job Titles:
  • Creative Director

Joe Sepeda

Job Titles:
  • Catalog Manager

John Chuechareun

Job Titles:
  • Email Production Specialist

John Romig

Job Titles:
  • Compliance Center Project Coordinator

Jon Briseno

Job Titles:
  • Data Analyst

Jose Escobar

Job Titles:
  • Coordinator, Member Services -

Joseph Moreno

Job Titles:
  • Vehicle Procurement Specialist

Josh Lazo

Job Titles:
  • Digital Marketing Director

Juan Torres

Job Titles:
  • Media Relations Manager

Justine Hubbard

Job Titles:
  • Show Operations Coordinator

Karen Bailey-Chapman - SVP

Job Titles:
  • Member of the Executive Leadership Team
  • Senior Vice President
  • Senior Vice President, Public and Government Affairs -
Karen is passionate about leading advocacy, public policy, and government affairs strategies across local, state, and federal jurisdictions. She has dedicated her career in creating and delivering unique and effective initiatives spanning multiple specializations and industries. Karen has directed strategic and tactical implementation of innovative campaigns, while driving legislative wins, consumer engagement, and industry best practices.Over the course of her career she has worked for leading political advocacy organizations like Americans for Tax Reform and served as a public affairs executive with casino gaming company Penn National Gaming (now Penn Entertainment) and the American Beverage Association. She holds a Bachelor's degree in Political Science and Leadership Studies and was a graduate of the inaugural class of the Virginia Women's Institute for Leadership at Mary Baldwin University. She earned her Master's degree in Community and Economic Development from Penn State. Governor Jim Justice appointed Karen to the West Virginia Professional Charter School Board in 2021. She also serves as chair of the Jefferson County Board of Health and as vice-chair of the Cardinal Institute for West Virginia Policy. She and her husband reside in Jefferson County, West Virginia and she splits her time between Washington, D.C. and the Mountain State.

Karen Zisko

Job Titles:
  • Registration
  • Senior Show Registration Director

Karina Mendez

Job Titles:
  • Sales Assistant, SEMA Sales -

KATHRYN REINHARDT

Job Titles:
  • Senior VP of Marketing and Events

Kayla Mitchell

Job Titles:
  • Staff Assistant

Kelly Clancy

Job Titles:
  • Marketing Operations Director

Ken Shern

Job Titles:
  • Software Developer

Kenny Wright

Job Titles:
  • Marketing Copywriter

Kiley Chapley

Job Titles:
  • Manager, State Government Affairs

KIM PENDERGAST - CEO

Job Titles:
  • CEO

Kordale Johnson

Job Titles:
  • Compliance Center Project Coordinator

Kristin Goodwin

Job Titles:
  • Special Events Manager

KYLE FICKLER

Job Titles:
  • Director of Business Development

LARRY MONTANTE

Job Titles:
  • VP Category Management

Lauren Wilson

Job Titles:
  • Executive Assistant
  • Member of the EXECUTIVE MANAGEMENT Team

Lily Huang

Job Titles:
  • Accounts Payable Specialist -

LINDSAY HUBLEY

Job Titles:
  • Member of the Board
  • SVP Consumer Events

Lisa Schafer

Job Titles:
  • Sales Coordinator

Lorri Monty

Job Titles:
  • Senior Show Director of Operations, CEM -

Luis Morales

Job Titles:
  • Director of Vehicle Technology -

Madison Danna

Job Titles:
  • Sales Department Project Manager

Madison Isa-Real

Job Titles:
  • Special Events Coordinator

Mandy Sutton

Job Titles:
  • Coordinator, Member Services -

MARCUS UMLAUFF

Job Titles:
  • General Manager - Truck

Marcy Ann

Job Titles:
  • Council Director

Margaret Restuccia

Job Titles:
  • Operations Administrator
  • Exhibitor Information

Marie DeBoynton

Job Titles:
  • Senior AR Specialist

Marissa Friar

Job Titles:
  • Email Marketing Manager

Marissa Guajardo

Job Titles:
  • Public Relations Coordinator

Mary Crum

Job Titles:
  • Sales Assistant

Matthew Byun

Job Titles:
  • Market Research Manager

Maurice O'Connell

Job Titles:
  • Show Operations Manager

MELANIE WHITE

Job Titles:
  • Chairman - Elect

Michael Bryden

Job Titles:
  • Product Development Engineer

Miguel Mendoza

Job Titles:
  • Emissions Lab Technician

Mike Imlay

Job Titles:
  • Executive Editor

Mike Jezewski

Job Titles:
  • Senior Data Analyst

Mike Mohacsi

Job Titles:
  • Member of the Executive Leadership Team
  • Vice President, Product Development and OEM Relations

Mike Muller

Job Titles:
  • Aftermarket ADAS Engineer

Mike Spagnola - CEO, President

Job Titles:
  • CEO
  • Member of the Executive Leadership Team
  • Member of the EXECUTIVE MANAGEMENT Team
  • President
Mike Spagnola is the CEO of the Specialty Equipment Market Association. In addition to running the SEMA Garage - Product Development Center in Diamond Bar, CA, Spagnola manages the SEMA Garage near Detroit, Michigan, where advanced testing for advanced driver assist systems (ADAS) and emissions will take place when the facility opens in 2022. Spagnola has strong leadership and hands-on business experience and is currently overseeing the association legislative and advocacy efforts, SEMA Data and administrative functions such as accounting and HR. Spagnola's experience spans across retail, distribution and manufacturing. Prior to joining SEMA he logged over 40 years in the specialty auto parts arena, including more than 20 years of product development and project vehicle work. Immediately prior to joining SEMA, Spagnola served as President for Street Scene Equipment, where he managed the company's day-to-day business for 16 years. His experience working with OEMs building concept and project vehicles has led to more than a dozen design awards from OEMs and extensive media recognition. Spagnola also completed six years of service on the SEMA Board of Directors.

Monica Terlouw

Job Titles:
  • Industry Sales Director

Nathan Foster

Job Titles:
  • Data Analyst

Nicole Bradle

Job Titles:
  • Council Director

NORRIS MARSHALL - CEO

Job Titles:
  • CEO

Pamela Brown-Matthis

Job Titles:
  • Director, Education -

Patrick Arche

Job Titles:
  • Data Analyst

Paul Spornitz

Job Titles:
  • Senior Data Analyst

Peter Treydte

Job Titles:
  • Director of Emissions Compliance -

Rachel Tatum

Job Titles:
  • Membership Manager

Rene Acosta

Job Titles:
  • Emissions Lab Technician

RICH BUTLER - CEO

Job Titles:
  • CEO
  • Member of the Board

Richard Nemcek

Job Titles:
  • Data Analyst

RJ de Vera - CMO

Job Titles:
  • Member of the Executive Leadership Team
  • Vice President, Marketing
RJ de Vera brings over 28 years of automotive industry experience and is currently SEMA Vice President of Marketing. In this role, he leads the strategic, multi-channel direction of SEMA's communications and public relations efforts, promoting the association and its members with a digital-first focus. De Vera joins SEMA's Executive Leadership team after 12 years at 3M Co., a multi-national Fortune 100 organization, where he served as Global Leader of Digital Marketing and Public Relations for Meguiar's Inc. Prior to his role at the car care brand, de Vera worked in product and business development and was a brand marketing consultant for several OEMs and aftermarket equipment companies. He helped lead the charge for Petersen Publishing's Super "Street Magazine" as a contributing editor and helped organize and promote the first National Import Racing Association (NIRA) events. Early in his career, he was tapped by Universal Studios to assist in launching "The Fast and The Furious" movie franchise, aidding in the selection of cars and featured parts for the film's main characters, and served as a judge and host for MTV's "Trick It Out" series. In 2012, he was awarded SEMA's "35 under 35" and has been a judge for the SEMA Show's "Battle of the Builders" since 2016. De Vera holds a bachelor's degree from the University of California, Los Angeles (UCLA) with a focus on Sociology and Communications.

Sal Campos

Job Titles:
  • Marketing Database Coordinator

Sal Nicosia

Job Titles:
  • Social Media Manager

Scott Hartwick

Job Titles:
  • Industry Sales Director

SEMA Data

Job Titles:
  • Member of the Executive Leadership Team
  • Operations

Shawn Abraham

Job Titles:
  • Certification Engineer

Sonny Yonkman

Job Titles:
  • Interactive UX Architect

Sophia Cardona

Job Titles:
  • Sales Administrator & Support -

Staci Bostock

Job Titles:
  • Member of the EXECUTIVE MANAGEMENT Team
  • Executive Assistant / Project Manager -

Stephanie Herring

Job Titles:
  • Compliance Center Supervisor

Stephanie Jones

Job Titles:
  • Business Director

STEVE WHIPPLE

Job Titles:
  • President, PRW Industries, Inc.
SEMA is governed by a Board of Directors who volunteer their time to lead and guide the association. A professional staff is responsible for the day-to-day execution of the programs and services. The individuals serving on the Board are doing more than just "getting involved" and leading the association. They are serving the industry and all of the businesses within it. They are providing direction and playing a critical role in shaping the future of the automotive specialty-equipment market. The SEMA Board consists of four officers (chairman, chairman-elect, immediate past chairman/secretary, treasurer) and ten directors. While there is a limited number of seats on the Board, the election process gives all SEMA-member companies the ability to influence the future of the automotive specialty-equipment industry. In addition to having the ability to vote in the election, SEMA-member companies also have an opportunity to play a role in the process from the very beginning.

Steve Williams

Job Titles:
  • Emissions Lab Technician

Steven Bao

Job Titles:
  • Software Developer

TED WENTZ III - CEO

Job Titles:
  • CEO

Tim Johnson

Job Titles:
  • Membership Manager

TIM McCARTHY - Treasurer

Job Titles:
  • Treasurer

Tom Gattuso

Job Titles:
  • Member of the Executive Leadership Team
  • Vice President of Events -
  • Vice President, Events
Tom Gattuso has been involved in producing automotive events for more than 20 years and currently serves as SEMA's Vice President of Events. With a background in both trade and consumer shows, Gattuso brings a unique perspective to building the optimal environments to connect people within the automotive industry. Throughout his career, Gattuso has had a role in every aspect of event production from sales to marketing to operations to management and has lead teams that turn show concepts into reality. A consummate student of shows and events, he also serves on volunteer Boards for the Trade Show industry on both the regional and national level. Gattuso holds a bachelor's degree in Marketing and English from James Madison University.

Tracy Megee

Job Titles:
  • Administrative Assistant

Warren Kosikov - VP of Sales

Job Titles:
  • Member of the Executive Leadership Team
  • Vice President, Sales
  • Vice President of Sales -

Wendy Wei

Job Titles:
  • General Ledger Bookkeeper

Willie Yee

Job Titles:
  • Industry Sales Director

Zane Clark

Job Titles:
  • Director
  • Member of the Executive Leadership Team
  • Vice President of Membership, Education, Research and Councils -
Zane Clark serves SEMA as Vice President of Membership, Education, Research and Councils & Networks (MERC). Clark, who previously served as CEO of the Society for the Advancement of Material and Process Engineering (SAMPE) North America, has 23 years of automotive aftermarket leadership experience, including more than 10 years with SEMA from 2010-2020. Clark first joined SEMA in 2010 as a council director, working directly with volunteer leaders in various niches. He transitioned after three years to lead SEMA's education department, where he directed the SEMA Memorial Scholarship Fund, grew the SEMA Show education program and expanded the SEMA Show Student Program.