SURF OR SOUND - Key Persons

Job Titles:

• CEO
• Owner
• Visionary Leader, Owner and CEO of Surf

Dale Petty is the visionary leader, owner and CEO of Surf or Sound Realty, a premier Property Management and Real Estate Sales company established on Hatteras Island in 1978. With over three decades of experience in the industry, exclusively on Hatteras Island, Dale's homeowner-centric approach transformed the vacation property management business on Hatteras Island. Dale's attraction to Hatteras Island began while vacationing there as a child in the 70's. Drawn to its charm and allure, he made the decision to move there in 1989 and immerse himself in the local real estate market. Starting out in real estate sales, Dale quickly gained a deep understanding of the industry and its dynamics. In 1992, Dale took the bold step of acquiring Surf or Sound Realty, a property management company founded in Avon becoming the youngest company owner on the Outer Banks at the time. Under his leadership, the company evolved into the most homeowner-centric property management company on Hatteras Island. Dale's unwavering commitment to homeowners and their investments has set his company apart. With his meticulous and process-driven approach, Dale has spearheaded numerous initiatives to optimize all aspects of property management. His emphasis on detail and efficiency has not only resulted in the seamless operation of the company but also propelled it to achieve remarkable milestones. During his ownership, Surf or Sound Realty has distributed more than a billion dollars of rental revenue to its homeowners. Dale's unique perspective on the vacation rental industry has guided the company's growth and success. By viewing each home as unique with its own demand curve, he has maximized income for a community of homeowners who value partnerships and solidified Surf or Sound Realty's reputation as the premier property management company on Hatteras Island. As CEO, Dale Petty continues to inspire his team and lead the industry forward. His unwavering dedication to excellence, homeowner satisfaction, and innovation has solidified his reputation as a trailblazer in property management and real estate sales.

Job Titles:

• Vice President of Operations
• Vice President of Operations at Surf

Morgan is a highly accomplished Vice President of Operations at Surf or Sound Realty, bringing with him 15 years of expertise in operations and supply chain management across diverse industries. With a distinguished background as a former Marine Officer, Morgan has held executive leadership positions at renowned organizations such as Johnson & Johnson, Thermo Fisher Scientific, Vista Outdoor, and Ghirardelli Chocolate Company. He has also led operations for global private equity firms, showcasing his versatility and strategic acumen. Morgan's academic achievements include an M.B.A. from Purdue University, with a specialization in strategy and operations, and an M.S. from Boston University, focusing on Leadership and Organizational Behavior. He is also a holder of professional certifications in Project Management, Six Sigma, Lean, and other relevant disciplines, demonstrating his commitment to continuous improvement and operational excellence. Residing on Hatteras Island with his wife, 6-year-old son, and German Shepherd, Scout, Morgan brings a strong sense of leadership and dedication to his role at Surf or Sound Realty. His proven track record in operations management and his ability to drive organizational success make him an invaluable asset to the company.

Job Titles:

• Vice President of Marketing and Reservation Sales

Wendy Hoekwater is a seasoned professional in the vacation rental industry, serving as the Vice President of Marketing and Reservation Sales at Surf or Sound Realty. With over three decades of experience in digital marketing and sales, she brings a wealth of expertise to the company. Wendy leads Surf or Sound Realty's digital marketing, advertising, communications, brand management, public relations, technology and reservation sales initiatives, effectively reaching new homeowners and providing an exceptional hospitality experience to guests nationwide. Having worked in the hospitality, travel, and advertising sectors, Wendy's diverse background adds immense value to the organization. Her impressive career includes senior leadership positions at renowned companies such as Apple Leisure Group Vacations, Great Wolf Resorts, Choice Hotels, WoodSpring Suites Hotels, and Marriott International. Wendy's leadership has played a pivotal role in shaping the future of marketing, sales, and digital services for these large organizations, overseeing a portfolio of 750 hotels. Wendy continues to be a thought leader in the industry and is an integral part of the executive leadership team, consistently making significant contributions to the growth and success of Surf or Sound Realty. Her strategic vision and expertise make her an invaluable asset in driving the company's marketing and reservation sales efforts to new heights.