DICK SMITH'S LIVE BAIT & TACKLE - Key Persons

Mike Smith has also been involved in the business for most of his life. He started working at the store during high school and worked during summers while attending UW-Stout. He went to Stout for printing and started out his career at Western Publishing. He continued to work weekends and the Milwaukee Sports Show while working full-time in the printing industry. In 2014, after being in Sales for various printing companies, Mike decided to get back into the business full-time. Mike also wears many hats at the store including marketing and e-commerce.

Nancy, Dick's wife of 53 years, handles the financial duties of the business. She is lovingly known as "The Big Boss" The business is located in the basement of "The Barn", at the corner of Hwy 83 and I-94. The Barn has been a landmark in Lake Country for over 100 years! The Barn's original "Face" was grey barn wood with a smiley face. Dick convincingly suggested to paint The Barn a bright yellow so it would stand out on the freeway. Dick's daughter Becky, and son Mike are continuing the legacy and fishing traditions of Dick Smith's Live Bait & Tackle.