LP CONSULTING - Key Persons

Job Titles:

• CMO
• Consulting Group Manager

Mr. Peterson is based in Boise, Idaho and has worked in the consulting engineering industry for 35 years. His progressively more responsible roles include staff engineer, senior engineer, project manager, office manager, division manager, Corporate Director of Sales & Marketing, and recently was National Transportation Market Manager for Kleinfelder - an ENR top 50 firm. Larry Peterson began his 25-year career at Kleinfelder as a senior engineer and quickly became the Las Vegas office manager. As office manager he assembled a talented management team and via a focused and disciplined marketing approach transformed a marginally successful office staff of 15 into a highly successful office staff of 105 - all within two years - consistently generating greater than 30% profit at the office level. Larry's success in turning around the Las Vegas office with a focused marketing approach resulted in him spending more than half his career at Kleinfelder in predominately business development/marketing roles such as Infrastructure Program Manager, Chief Marketing Officer (CMO), and Transportation Market Manager. As CMO, Larry envisioned and subsequently directed the development and implementation of a company-wide marketing/sales system to bring consistency to that function across all offices. He also created the employee training program that allowed for the smooth integration and execution of the program. It was Larry's passion for business development, after retirement from Kleinfelder, that drove him to establish LP Consulting Group - to assist other firms with solving marketing/business development challenges. Larry Peterson served on the Board of Directors of The Kleinfelder Group, Inc. for ten years - during a period of rapid organic and acquisitive growth, leadership and ownership transition, and transformation of the firm from a predominately geoscience consultancy into a national multi-disciplined A/E firm with 2200 employees. His education and experience in engineering and business management provides a solid background relating to all aspects of the consulting business including operations, strategic planning, acquisitions, new geographic and market segment evaluations, client selection and development, business development, leadership training and development, and other Senior Management initiatives.