PURE ADVANTAGE

Pure Advantage is a registered charity led by business leaders and supported by a collective of researchers and writers who investigate and promote opportunities for New Zealand to fulfil its massive potential for green growth... Pure Advantage was founded in 2011 by Phillip Mills, a pioneer of the international fitness industry, and is overseen by a Board of Trustees comprising business and community leaders from across New Zealand. Current Board membership is: Sir Stephen Tindall, Phillip Mills, Dame Anne Salmond, Rob Morrison (Chair), Geoff Ross, Katherine Corich and Andrew Grant. The day-to-day running of Pure Advantage is overseen by an experienced Management team... Pure Advantage believes that through the adoption of transformative economic strategies based in kaitiakitanga and green growth, New Zealand's environment, people and businesses will see a healthier, wealthier future that is more sustainable in every sense.

Also known as: Pure Advantage Incorporated

Registration numbers: CC54861 (W)

Primary location: Newmarket