Which direction are you going with your business? Why do some business' survive and other's do not? ...Is it their product or services?...this could get them by for a while with a hot product until competition comes in and changes the game.... however... why do some business' last for many years and others fizzle out...close their doors. Could it be the loss of focus on their customers...attracting customers...new and old...also keeping customers...this has to do with marketing.