As the owner and founder of BLU2, Francois Roy carefully considered the idea of developing the DEF (Diesel Exhaust Fluid) market in Canada. The product is intended for the diesel vehicle market. As the owner of a fleet of trucks for the delivery of goods (L.F.R. Logistiques), François seized the opportunity of a open market in Quebec and Canada for the DEF product.
Also known as: Blu2.ca