FLY UNIFIED

FLY is the secret behind an unprecedented number of brand launches, including Amazon's Kindle and Prime, and NFL Extra Points. We utilize our unique blend of best-of-breed branding and metrics-driven marketing to generate explosive growth for clients in retail, sports, spirits, education, health, and more... We adhere to a protocol that has been successfully utilized by the world's most powerful brands. It was originally developed by FLY Co-Founder Dave Warren in his instructional tenure at New York's Parsons School of design. It begins with the supposition that there is an inverse relationship between the complexity of a brand's construct and its efficacy. The strongest brands have the simplest and most recognizable core attributes, which leaves them free to explore the full range of creative expression.