ORIGINATE

We act as consumer advocates striving to help the company deliver benefits their customers are seeking while remaining pragmatically steeped in business realities... We operate as a values-based organization. These values provide us with the guidelines by which we do business... (via seasoned marketers). Since the beginning, Consumer benefits, defined by the value expressed through the users' eyes, guide our strategy development. Our deliverables focus on understanding the Intangibles-the highest level on the Benefit Hierarchy-as these are the primary reason for Brand Commitment, the basis for loyalty.

Primary location: Bethlehem United States