BOONDESIGN

Hemvijitraphan's designs, do not demonstrate the same desire to either return to the traditional or recreate the modern vernacular. With pure forms and seemingly ultra modern motifs, he does not seem to have longed for pure manifestations of Thai spirit untainted by contemporary culture and prosaic affairs. Instead, he focused on settings that are more or less prosaic and unobtrusively interwoven into everyday praxis. When he referred to the Thais, it is neither the idealistic traditions nor the celebrated voice of vernacular culture. He included them, but not especially reverently, thus never resulted in designs that are easily identifiable as Thai.

Also known as: Boondesign Co., Ltd.

Primary location: Bangkok Thailand